Ought to I publish roughly typically on social media?

Typically extra isn’t higher. Typically, it’s simply extra. With regards to social media, although, that’s not the case — at the least not proper now.

My suspicion is that this has rather a lot to do with AI content material. It’s simpler than ever to create extra, however extra necessary to give attention to high quality. Mediocre stuff simply doesn’t minimize it anymore. And for many companies, you don’t need to submit a number of occasions a day.

For that matter, you don’t even need to publish day-after-day. You do need to discover a cadence that works with your corporation.

HubSpot’s 2025 information confirms what I’m seeing:

• Simply 19.7% of entrepreneurs submit a number of occasions a day
• The most typical cadence is a number of occasions per week (30.9%)
• And 64% of entrepreneurs submit lower than day by day

Right here’s the total breakdown:

What that tells me: you don’t have to “present up” day-after-day to remain seen — it’s good to present up when it issues, with one thing helpful, related, or actual. And it’s good to interact to construct these relationships.

Does it matter should you’re B2B or B2C?

Our 2024 examine appeared on the variations — and except for Pinterest, they’re fairly related. (B2C ought to submit to Pinterest extra often than B2B.)

With that in thoughts, let’s dive in to determine how typically your corporation ought to submit on social media..

When is the most effective time to submit on Fb?

Fb stays one of the vital well-liked platforms on the market — with customers and entrepreneurs. Which makes a ton of sense. It virtually invented social media advertising and marketing. It’s nonetheless my go to for a fast verify to see what’s happening.

However when do individuals use it? And extra importantly, when is the most effective time to submit? My staff and I take advantage of exterior instruments to inform us the most effective time for every enterprise we work with. However throughout the board, just a few timeslots stood out.

Our survey outcomes confirmed that the most effective time to submit on Fb is between 9 a.m. and midday. 12 p.m. to three p.m. is available in shut on its heels..

Which is the most effective day to submit on Fb?

In 2024, social media entrepreneurs reported that Saturday was the most effective day to submit on Fb. That’s shifted drastically over the past 12 months. The place Saturday used to beat out Friday by 24%, this 12 months Friday is almost twice as well-liked as Saturday.

Furthermore, it’s not even first. Monday is now the most effective day for optimum outcomes. In my expertise, what’s “greatest” isn’t world. It’s actually as much as your corporation and your viewers.

How typically do you have to submit on Fb?

2024 instructed us that extra social media entrepreneurs (35%) are likely to submit a number of occasions a day on Fb a number of occasions per day.

For the reason that total variety of individuals posting greater than 1x a day has shifted downward prior to now 12 months, I’d be shocked to see many manufacturers persevering with to do that within the coming years.

So what’s the takeaway right here? When you’re nonetheless attempting to submit day by day on Fb, you don’t need to — excellent news for anybody who needs to do much less.

In my expertise, Fb tends to reward consistency and engagement over sheer frequency. Whether or not you submit 3 times per week or day by day, take the time to reply to feedback, reply questions, and create conversations. That interplay issues as a lot (if no more) than the submit itself.

Bonus factors in case you have a extremely participating reel that’s FUN to observe! Based mostly on what I’m seeing with shoppers, these are prone to carry out higher than most different content material.

Why publish on Fb in any respect?

As a card-carrying millennial, I hate to name Fb previous. However youngsters who shared an infancy with Fb are actually adults…so let the chips fall the place they might. That mentioned, Fb nonetheless delivers in just a few necessary areas.

1. Posting on Fb reveals you continue to have a enterprise

Identical to Googling a enterprise to see if they’ve a website and are legit, Fb typically reveals proof of life. When you’ve deserted ship utterly, individuals might assume you’ve closed your doorways.

I all the time encourage shoppers to submit at the least as soon as a month or each few weeks to seem present, even when Fb isn’t an enormous a part of their enterprise technique.

2. Fb is main in social procuring

Greater than half of entrepreneurs elevated in-app procuring investments in 2024, and Fb continues to dominate that area. It provides the very best ROI for in-app gross sales and stays probably the most trusted platform for social commerce.

3. Fb performs throughout the board

Whether or not you’re centered on paid advertisements, natural engagement, or community-building, Fb is nice in the case of

• Excessive engagement (second solely to Instagram)
• Highly effective viewers concentrating on and retargeting
• Simple submit boosting for prolonged attain

When you’re prioritizing ROI, visibility, or attain — Fb nonetheless earns its spot within the rotation.

When’s the most effective time to submit on Instagram?

Whereas Fb is my go-to, I spend quite a lot of time sending Instagram Reels to my husband and greatest buddies. At a ton of various occasions via the day.

And that’s sort of the purpose: Instagram has a number of home windows all through the day the place individuals are engaged and able to scroll.

Actually, any time between 9 a.m. and 9 p.m. is golden. On the flip aspect, these nighttime hours don’t appear to carry out nicely.

Which is the most effective day to submit on Instagram?

I discover it fascinating that individuals submit probably the most on Wednesday and Friday — these two days mixed account for 40% of all Instagram content material. It’s a shift from previous years when Saturday led the cost.

How typically do you have to submit on Instagram?

I’m not satisfied that extra is healthier on Instagram. The 2024 information reveals it’s — and it might nonetheless be true in the case of tales particularly. However, once more, broader developments are exhibiting a lower in frequency, so it will likely be fascinating to see how this performs out within the coming years.

Right here’s what Instagram management has to say (and the way the story is shifting over time):

This current recommendation follows the broader information pattern I’m seeing — consistency tempered by sustainability. The ethical of the story is to not let Instagram turn into a “job” you resent.

When’s the most effective time to submit on TikTok?

Oh, TikTok — how do I really like thee? Let me depend the methods …

Okay, perhaps not all of them. However I’ll say this — I typically go to sleep scrolling via movies solely to get up to a bizarre dream the place the identical video on repeat (for an hour) had made its approach into my unconscious.

Is there a unhealthy time to submit on TikTok? I believe that relies upon fully in your viewers and the kind of content material you submit.

That mentioned, based on our survey, 3-6 p.m. marginally wins out over midday to three p.m. and 6 p.m. to 9 p.m. I believe there’s a little bit of affirmation bias right here — what number of entrepreneurs are posting enterprise content material to TikTok between 9 p.m. and 9 a.m.?

Possibly that’s a query for subsequent 12 months’s examine. 🙂

Which is the most effective day to submit on TikTok?

The second half of the week appears hottest. It is sensible to me — Monday and Tuesday are about getting all the way down to enterprise (and perhaps creating content material), and the remainder of the week is about publishing.

Whereas Friday is the preferred day, Wednesday, Thursday, and Saturday are shut on its heels.

How typically do you have to submit on TikTok?

TikTok’s algorithm isn’t chronological, and social media entrepreneurs typically share content material a number of occasions day by day. Extra content material means extra probabilities to indicate up. And if somebody likes certainly one of your movies, they may simply undergo the remainder of your feed.

Do you need to submit a number of occasions a day? Nope. Are you able to? Positive! Simply be sure to don’t burn out.

When’s the most effective time to submit on X (Twitter)?

Anecdotally, I’m seeing X get deprioritized with quite a lot of shoppers. However there are lots of people who nonetheless love — and submit on — Twitter. 2025 information reveals that 3 p.m. to six p.m. is the most effective time to submit, however anytime between 12 p.m. and 9 p.m. remains to be a candy spot.

Which is the most effective day to submit on X (Twitter)?

Like most different platforms, Friday appears to be the large winner, accounting for practically 22% of all posts on X.

How typically do you have to submit on X (Twitter)?

Quantity nonetheless does nicely on X. It strikes quick in order that makes quite a lot of sense.

Due to the velocity of the X cycle, perfection isn’t required. Brief, sizzling takes are the important thing to getting eyeballs and engagement.

When’s the most effective time to submit on LinkedIn?

LinkedIn is the place I reside. Fb, Instagram, and TikTok? These are for enjoyable. I would play within the enterprise sandbox there on occasion, however for me — and most of my B2B shoppers — LinkedIn is the lion’s share of the technique.

When’s the most effective time to submit? Throughout enterprise hours. Very first thing within the workday, individuals appear to be posting, checking, and interesting on LinkedIn. 9 a.m. to midday is the preferred, although issues don’t actually begin to drop off till after the work day.

I do discover it shocking that the lows for LinkedIn aren’t fairly as little as the quiet hours for different platforms. I ponder if this has something to do with individuals logging on to play the (tremendous enjoyable) LinkedIn video games and dropping just a few posts whereas on-line. Pure conjecture, however there is likely to be one thing to it since I’m noticing I log in at totally different hours to maintain these streaks alive.

Which is the most effective day to submit on LinkedIn?

Monday takes the lead, with Friday not far behind. I think about that is most likely as a result of Monday is when professionals are getting again into the swing of issues — and Friday is after they’re wrapping up, procrastinating, or planning forward.

How typically do you have to submit on LinkedIn?

Right here’s the excellent news: You don’t want to indicate up day by day.

Most entrepreneurs submit just a few occasions per week — which is a wholesome cadence. And it is sensible. Not like different platforms the place individuals scroll mindlessly all day, LinkedIn customers pop out and in extra deliberately.

It does imply that it’s good to spend extra time in your posts to face out — high quality is necessary right here, extra so than different platforms.

When’s the most effective time to submit on Pinterest?

What does this imply to your social media technique?

The info is a place to begin solely. I really like some good information, however I find it irresistible extra when it’s information based mostly on my content material.

This information provides you sufficient to make a speculation, albeit one which’s based mostly on hundreds of entrepreneurs throughout dozens of industries. However it’s not your information.

Any of the “greatest” occasions right here can information your technique, however they might or might not inform you how typically your corporation ought to submit on social media.

The elephant within the room that I would like to handle is that there’s now not room on social media for mediocre content material.

Whereas I really like AI and really feel that it’s an awesome democratizer AI alone isn’t able to nice content material (at the least not usually). It depends on you to make the content material nice.

And what’s nice anyway? That’s to your viewers to determine.

So what do you have to give attention to?

• Don’t stress about posting day-after-day or a number of occasions a day
• Don’t attempt to be all over the place on a regular basis
• Do give attention to exhibiting up constantly with content material that issues to your viewers

The remainder will come — with information out of your expertise, not the common of everybody else.

Now go forth and submit one thing that stops the scroll!

Editor’s observe: This submit was initially printed in June 2020 and has been up to date for comprehensiveness.