Does being seen extra on the internet result in extra mentions in AI assistants? I’m defining “being seen” or internet visibility because the estimated complete month-to-month natural search visitors to all pages that point out the entity.
These are distinguished pages on the internet, with quite a lot of visibility. Having your model current on these pages means you seemingly have extra credibility, that you just’re a recognized model.
I seemed on the high 50 web sites talked about in Ahrefs Model Radar for Google AI Overviews, ChatGPT, and Perplexity. That is throughout ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.
Let’s dig in.
I’ll give the standard correlation doesn’t equal causation disclaimer.
I didn’t suppose this could be any sort of direct sign, however I used to be anticipating pretty robust correlations right here. Google AI Overviews reveals a reasonable, practically robust correlation. Perplexity is a weak correlation however near reasonable. ChatGPT reveals a weak correlation.
As we’ve seen in different research, Google favors manufacturers. Perplexity all the time appears to be extra balanced. I feel ChatGPT leans closely on partnerships for high quotation sources.
Listed here are the Spearman rank correlations for internet visibility vs. AI visibility throughout the highest 50 domains in every system:
| AI Assistant | Spearman ρ | Correlation |
|---|---|---|
| Google AI Overviews | 0.55 | Average |
| ChatGPT | 0.20 | Weak |
| Perplexity | 0.35 | Weak |
Remaining ideas
Will probably be fascinating to see how this modifications once we run this for a bigger variety of web sites.
Be sure you take a look at Model Radar. Model Radar isn’t simply one other LLM visibility monitor, we observe a considerable amount of queries throughout all of those methods and you’ll question for any product, service, or model and examine vs rivals. It’s extra like Website Explorer than it’s Rank Tracker.
Plus now we have the online visibility index as a way to see the way you’re talked about on-line and the search demand index to see how fashionable you’re in searches.
