Please who?

In the event you’re on a social media community, are you searching for to optimize for the algorithm, the house owners of the tech inventory or your private targets?

In the event you’re publishing a guide, are you working for the guide or is the guide working for you?

You may have the ability to get the oldsters within the again row to smile a bit should you play your hit music similar to it’s on the radio, however maybe your goal is to please the true followers within the entrance row–by jamming on one thing new.

In fact, it’s actually troublesome to please everybody. Which signifies that we’ve got to determine which somebody we’re right here for.