With 66% of entrepreneurs globally utilizing synthetic intelligence of their roles, it is not a matter of if you must use AI however how. How are different entrepreneurs (and your competitors) utilizing AI? How will you use AI ethically?

To grasp AI in advertising and marketing in 2025, we surveyed over 1,000 advertising and marketing and promoting professionals worldwide.

Our findings will assist us decipher AI tendencies, discover the present most typical use instances for AI, and discover ways to navigate the expertise as new legal guidelines and guardrails tackle its utilization.

Desk of Contents

Key Findings: The Present State of AI

1. AI is not an experiment — it is integral to advertising and marketing workflows.

When AI first started gaining traction, we regularly inspired entrepreneurs to experiment with AI and see if/how they will undertake it into their workflow.

Effectively, the times of simply experimentation are over, and whereas the robots aren’t taking our jobs, they’re now embedded in our workflows.

Listed here are the details:

• 91% of promoting leaders say workers/groups at their group use AI to help them of their jobs.
• 82% of entrepreneurs say both they or their firm invested in automation instruments for workers to leverage of their roles.
• 66% report that their group builds inside AI instruments particularly for advertising and marketing groups.

As you may see from these stats, entrepreneurs have absolutely embraced AI as an assistive device. So, in case you’re nonetheless not embracing AI inside your group, finest imagine your competitors seemingly is.

2. Although AI has grow to be commonplace in advertising and marketing, boundaries nonetheless hold extra entrepreneurs from adopting new AI instruments.

Whereas AI has grow to be essential and normalized in advertising and marketing, many entrepreneurs are nonetheless hesitant to combine new AI instruments into their workflows. Listed here are the…