AI is reshaping search optimization—it’s now not nearly rating in search outcomes, however about incomes visibility in AI-generated solutions.

• We’re shifting from chasing site visitors, to competing for model visibility.
• We’re serious about how AI crawlers view our website–not simply search engine bots.
• We’re attempting to comply with the breadcrumb path by way of a completely new type of consumer journey.

If you happen to efficiently optimize your approach into AI responses, you’ll lead what’s changing into an enormous adoption curve.

Listed here are 15 AEO instruments that may enable you get there.

 

Model	Analyzes	Pricing	Major USP	AI Fashions Tracked
Waikay	Model visibility in AI	Free for month-to-month monitoring; $19.95–$199.95/mo	AI-generated reality accuracy and model positioning.	ChatGPT, Gemini, Sonar
Ahrefs Model Radar	Model visibility in AI Overviews and the internet	Free in all Ahrefs paid plans (~$29+/mo)	AI overview share-of-voice insights inside Ahrefs’ search engine marketing suite.	Google AI Overviews
xofu	Model visibility in AI	Contact for pricing	Focuses on bottom-of-funnel prompts to enhance conversion charges.	ChatGPT
Morningscore ChatGPT Tracker	Model visibility in AI	Free 45 day trial; from $49/mo	First to focus purely on ChatGPT reply monitoring.	ChatGPT (GPT-4)
Ahrefs Net Analytics	AI site visitors	Free as much as 1M occasions/mo; $20+ paid tiers	Privateness-first AI referral analytics instrument.	ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta
Airank (Dejan AI)	AI model entities	Free demo; Contact for premium	Entity search engine marketing meets AI visibility.	Google Gemini, OpenAI
RankScale	Model visibility in AI	Contact for pricing	SMB-focused AI search engine marketing toolkit.	ChatGPT, Gemini, Claude, DeepSeek
Mangools AI Search Grader	Model visibility in AI	Free	Fast, no-login AI visibility audit.	ChatGPT
Cloudflare Radar AI Insights	AI crawler exercise	Free (public dashboard)	Macro view of AI site visitors and bot conduct developments.	ChatGPT, ClaudeBot, PerplexityBot, others
Seer GenAI Reply Tracker	Model visibility in AI	Customized (consulting service)	Company-led AI reply intelligence for digital technique.	ChatGPT, Perplexity, Google Gemini
Xfunnel	Model visibility in AI	Free (100 queries); Professional $199/mo	Segmented AI model monitoring by persona or intent.	ChatGPT, Claude, Gemini, Perplexity, Copilot
Am I On AI?	Model visibility in AI	Free (report); paid plans in dev	Easy ‘sure/no’ examine for AI model presence.	ChatGPT, Gemini, Perplexity
Profound	Model visibility in AI	Contact for pricing	AI search quantity estimates and ChatGPT Buying monitoring	ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus
Peec	Model visibility in AI	€90–€490+/mo	Easy, UI-friendly AI model tracker for mid-market.	Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.
Scrunch AI	Model visibility in AI	Contact for pricing	Tracks how manufacturers floor in evolving AI conversations.	ChatGPT, Claude, Gemini, Perplexity, Meta

I not too long ago received a demo of Waikay from search engine marketing professional Dixon Jones (ex-Majestic) at BrightonSEO, and instantly noticed its worth for AI model safety. The instrument works by constructing a information graph of your model (utilizing inLinks knowledge) and compares it in opposition to what LLMs perceive about you.

What stood out to me was the way it tackles misinformation. Waikay extracts particular info that LLMs assert about your model and allows you to flag incorrect ones, as an inner reminder to take additional motion and resolve the inaccuracy—essential for status administration.

The AI knowledge sources behind the instrument

Gemini (each grounded/RAG knowledge and coaching knowledge), Claude, ChatGPT, Sonar

Options

• Truth verification: The platform helps you establish incorrect data LLMs state about your model, permitting you to trace and handle inaccuracies.
• Matter benchmarking: Compares your model in opposition to rivals throughout particular person matters, highlighting protection gaps.
• Hyperlink well being evaluation: Evaluates the standard of sources citing your model, not simply counting mentions.
• Actual-time monitoring: Captures model presence throughout totally different LLMs with snapshot saving in paid plans.

Pricing

• Free plan for fundamental monitoring (month-to-month)
• Single model: $19.95/month (8 studies)
• Multi-brand: $69.95/month (30 studies)
• Company: $199.95/month (90 studies)

Ahrefs Model Radar helps you monitor your model in Google’s AI overviews and throughout the broader internet–each components which is able to impression your visibility in AI platforms. The aggressive share pattern visualization is extremely helpful for displaying you which ones manufacturers are dominating AI conversations round particular matters.

I’ve been utilizing it since beta launch, and consistently uncover new use instances, like competitor AIO hole evaluation and share of matter monitoring.

It has additionally helped me monitor the impression of Google’s March Core Replace on the visibility of AI Overviews–spoiler: AI overview visibility has doubled!

The AI knowledge sources behind the instrument

Gemini–Google AI overviews (ChatGPT and Perplexity help in growth)

Options

• Share of AI overview mentions: You possibly can analyze your model possession of particular matters in world areas, and benchmark that visibility in opposition to rivals.
• AI overview content material excerpts: Exhibits the precise AI Overview textual content along with your model highlighted, offering essential context about how your model is offered.
• Competitor hole evaluation: Discover situations of AI overviews that don’t point out your model, however do point out your rivals. Then goal these overviews to extend your AI search visibility.
• Share of AI overview area citations: Discover out which manufacturers are linked to in AI overviews–not simply mentioned–with the “Domains” report. I’ve been utilizing this to see how we will claw again AI overview possession throughout a few of our key matters, following some visibility drops after the March Core Replace.
• Share of internet mentions: Monitor your model mentions in titles, content material, and URLs all throughout the online. You possibly can even monitor co-mentions of sure matters. That is extremely helpful in the event you’re operating focused PR campaigns, to affiliate your model with sure entities and enhance your AI visibility.

Pricing

Free throughout beta for all paid Ahrefs customers (will change into a paid add-on later).

Whereas most AEO instruments attempt to boil the ocean, xofu goes deep on a single important space: bottom-funnel purchaser prompts. Powered by CitationLabs, it tracks when ChatGPT recommends your model (or worse, your rivals) in high-intent buy situations—the moments when actual income is on the line.

The AI knowledge sources behind the instrument

ChatGPT alone

Options

• Backside-funnel focus: Tracks model mentions in high-intent purchaser prompts when buy choices are most definitely.
• Aggressive rating: Exhibits the place your model ranks throughout key bottom-of-funnel prompts in comparison with rivals.
• Quotation evaluation: Identifies which sources affect AI mentions of your model to tell content material technique.

Pricing

Customized pricing accessible on request.

Somewhat than simply telling you in case your model appeared, Morningscore captures excerpts of immediate responses on a weekly foundation.

It’s a really easy AEO instrument, with few bells and whistles.

Like a lot of the instruments on this checklist, you must enter your model/rivals to start monitoring.

However, in contrast to a lot of the different instruments, you’re additionally anticipated to enter your personal prompts manually–making the setup barely extra time consuming.

The AI knowledge sources behind the instrument

ChatGPT alone

Options

• Visible verification: Supplies excerpts of how and the place your model seems in ChatGPT responses.
• Weekly updates: Screens your specified prompts and updates outcomes each 7 days.
• Easy monitoring: Enter particular prompts and your model particulars to start out monitoring.

Pricing

Included as a part of Morningscore search engine marketing packages beginning at $49/month, with a separate AI beta entry provide.

Ahrefs Net Analytics is a free, cookie-less, user-friendly model of GA4–and it’s additionally an important LLM optimization instrument.

In contrast to different analytics platforms, Ahrefs Net Analytics doesn’t bury AI site visitors beneath generic “referral” sources.

It breaks out LLM guests as a definite channel, displaying which pages get precise site visitors from ChatGPT, Perplexity, and different assistants.

You need to use these studies to establish which content material varieties constantly drive AI clicks, to prioritize your AEO efforts the place they really ship measurable outcomes.

The AI knowledge sources behind the instrument

All AI referral site visitors (ChatGPT, Gemini, Perplexity, Copilot, Claude, Mistral, Meta, and extra)

Options

• AI site visitors segmentation: Break down site visitors from totally different AI platforms utilizing a devoted “LLM” channel filter.
• Actual-time AI site visitors reporting: Monitor AI referrals hour-by-hour to trace content material efficiency and visibility.
• Content material efficiency evaluation: See which pages are most cited by AI platforms and drive essentially the most referral site visitors.
• Geographical insights: Perceive the place your AI site visitors is coming from to tell regional optimization methods.

Pricing

Free entry for all web sites, as a part of Ahrefs Webmaster Instruments.

Dan Petrovic’s was one of many first-to-market with Airank. He constructed a instrument that maps the semantic relationships between your model and different entities in AI information graphs.

It makes use of the DEJAN methodology of querying the LLM on a weekly foundation on a “Model-to-entity” (e.g. “Record ten issues that you simply affiliate with a model referred to as [Brand Name].”) and “Entity-to-brand” foundation (e.g. “Record ten manufacturers that you simply affiliate with [Entity/Keyword]”).

It’s all about seeing how AI truly conceptualizes your model—not simply the place it mentions you. Aside from manufacturers, it could actually monitor individuals’s names, merchandise, providers, and occasions.

The AI knowledge sources behind the instrument

Google and OpenAI LLMs (each grounded/RAG and ungrounded)

Options

• Entity affiliation monitoring: Maps relationships between your model and different entities in AI fashions.
• Grounded vs. ungrounded evaluation: Screens model rankings in each grounded (search-based) and ungrounded (mannequin information) AI responses.
• Location-specific monitoring: Customise monitoring by location to grasp regional variations in AI responses.
• Model-entity hole evaluation: Identifies entities your rivals are related to that your model isn’t.

Pricing

You will get a free demo for 1 model, 1 area, and 10 tracked phrases. Contact for customized pricing.

RankScale describes itself as a Generative Engine Optimization (GEO) platform designed to investigate, monitor, and optimize model visibility throughout AI-powered serps.

This AI visibility instrument doesn’t simply inform you the place your model seems—it evaluates how AI crawlers understand your website, analyzes quotation sources, displays sentiment, and provides you actionable suggestions for enchancment.

The AI knowledge sources behind the instrument

ChatGPT, Perplexity, Claude, Gemini, DeepSeek, Google AI Overviews

Options

• AI website auditing: Evaluates how AI crawlers understand and perceive your content material.
• Quotation evaluation: Identifies which sources affect AI mentions of your model.
• Sentiment monitoring: Screens the emotional tone of AI-generated content material about your model.
• Multi-brand dashboard: Centralizes monitoring for companies managing a number of manufacturers.

Pricing

Contact for pricing.

Mangools deserves credit score for making a free entry level into AI search optimization.

Their AI Search Grader provides you a easy 0-100 rating throughout a number of LLMs with out requiring a significant funding. I respect instruments that democratize entry to rising AI tech like this.

The AI knowledge sources behind the instrument

ChatGPT, DeepSeek, Claude, Google Gemini, Mistral AI, Meta’s Llama 4

Options

• AI Search Rating: Supplies a mixed metric (0-100) reflecting your model’s visibility and rating efficiency weighted by market share.
• Visibility monitoring: Measures how usually your model seems in AI-generated solutions.
• Rating evaluation: Exhibits your common place when featured in AI outcomes.
• Competitor benchmarking: Analyze how your model performs in opposition to rivals in AI visibility.

Pricing

Free entry to fundamental options with three AI fashions (ChatGPT, Google Gemma, and Meta’s Llama 4). Full entry to all six fashions requires making a free account.

Cloudflare Radar approaches AI optimization from a completely totally different angle—specializing in the crawlers themselves reasonably than simply the outputs.

Launched in February 2025, it provides you visibility into which AI bots are accessing your content material, how they’re handled by robots.txt, and general crawler site visitors patterns.

For technical SEOs, this knowledge is pure gold.

The AI knowledge sources behind the instrument

AI crawlers and bots throughout the internet

Options

• AI crawler site visitors evaluation: Tracks site visitors developments from identified AI bots and crawlers throughout the internet.
• AI consumer agent monitoring: Exhibits which AI bots are accessing content material and the way they’re handled in robots.txt recordsdata.
• Mannequin reputation insights: Supplies visibility into which AI fashions are most energetic and generally used.
• Information Explorer integration: Permits deep dives into AI site visitors patterns utilizing Cloudflare’s highly effective analytics instruments.

Pricing

Free entry by way of Cloudflare Radar.

Seer Interactive’s GenAI Reply Tracker is a customized report you possibly can request to be created to your model. It grew out of their fascinating analysis on correlations between search engine marketing components and LLM visibility.

After analyzing over 10,000 AI responses, they constructed a instrument that quantifies precisely which web sites affect AI mentions the most.

This generative AI instrument works by monitoring the questions and matters you’re related to throughout LLM solutions.

The AI knowledge sources behind the instrument

Numerous LLMs (particular fashions not disclosed)

Options

• Model Alerts Rating: Quantifies your model’s AI visibility with a transparent scoring system.
• Supply affect evaluation: Identifies which web sites have the best impression on AI mentions.
• Class monitoring: Screens model visibility throughout particular business matters and classes.
• Aggressive evaluation: Maps your visibility in opposition to rivals in AI-generated solutions.

Pricing

Customized pricing, with a one-time evaluation accessible.

xfunnel focuses on market segmentation for AI visibility, permitting manufacturers to investigate their presence throughout totally different areas, buyer journey phases, and consumer personas.

As a substitute of one-size-fits-all monitoring, xfunnel segments your LLM presence by geographic area, buyer journey stage, and even consumer persona.

This degree of granularity reveals which viewers segments are encountering your model in AI—and which aren’t.

The AI knowledge sources behind the instrument

A number of LLMs (particular fashions not disclosed)

Options

• Geographic segmentation: Analyzes AI visibility by nation and area—essential for world manufacturers.
• Journey stage mapping: Tracks how your model seems at totally different phases of the client journey.
• Persona-based evaluation: Exhibits how totally different buyer personas encounter your model in AI responses.
• Market alternative scoring: Identifies high-value markets and segments for focused optimization.

Pricing

Free (100 queries); Professional $199/mo

Am I On AI? solutions the basic query preserving entrepreneurs up at evening: “Is my model showing in AI at all?”

To set it up, you simply enter your web site, choose the AI mannequin, and select some AI instructed matters to monitor.

You’ll get an e-mail that your report is within the “oven”, but it surely does take a little bit lengthy to “bake”–ours has estimated ~17 hours (we’re nonetheless ready on the time of writing!).

As soon as prepared, it ought to present you which ones web sites have essentially the most affect in your AI mentions, ranked by significance, to tell your PR and content material placement efforts.

The AI knowledge sources behind the instrument

ChatGPT, Perplexity, Google Gemini

Options

• Supply impression visualization: Maps which web sites have the best affect in your AI mentions.
• Immediate reference graphing: Exhibits the place you’re getting essentially the most references by matter.
• Weekly change monitoring: Screens shifts in your AI presence with intuitive pattern traces.
• Multi-platform protection: Tracks mentions throughout ChatGPT, Perplexity, and Google Gemini.

Pricing

Beginning at $49/month for fundamental monitoring.

Profound’s USP is the AI search quantity estimates it gives by way of its Dialog Explorer.

Utilizing a mix of actual and artificial knowledge, it approximates how usually matters seem in platforms like ChatGPT and Perplexity.

One other stand out characteristic is its ChatGPT Buying visibility tracker.

The AI knowledge sources behind the instrument

ChatGPT, Perplexity, Copilot, Google AI Overviews, Amazon Rufus

Options

• Dialog explorer: Estimated AI search quantity revealing what customers truly ask ChatGPT vs Google.
• Reply engine insights: Visibility monitoring displaying which sources drive AI mentions of your model.
• Agent analytics: Monitoring of AI crawler exercise and which pages get cited in responses.
• Multi-platform protection: Cross-platform evaluation throughout all main AI engines by area and language.

Pricing

Contact for customized pricing.

Peec is designed for advertising groups that want easy AEO insights, and proposals.

It displays model mentions throughout six AI platforms together with less-tracked ones like Llama and DeepSeek.

You possibly can examine what visibility could be sturdy on one AI assistant however weak on one other, monitor customized or instructed prompts, see in-context AI mentions, and get alerted when your AI visibility adjustments.

The AI knowledge sources behind the instrument

Perplexity, ChatGPT, Gemini, Llama, Claude, and DeepSeek.

Options

• Platform-specific visibility: Breaks down your presence by particular person LLM platform.
• Supply focusing on steering: Exhibits you which ones publications to pursue for content material placement.
• Customized immediate library: Creates and saves prompts particular to your small business for ongoing monitoring.
• Aggressive monitoring: Compares visibility in opposition to as much as 5 rivals.

Pricing

Starter plan from €90, with enterprise choices accessible.

Scrunch AI displays how manufacturers seem in AI search platforms like ChatGPT and Perplexity, monitoring aggressive positioning, content material attribution, and figuring out gaps that harm visibility.

It helps you optimize content material for AI by way of configurable consumer personas, key phrase monitoring, and actionable suggestions.

The AI knowledge sources behind the instrument

ChatGPT, Claude, Gemini, Perplexity, Meta

Options

• Content material hole detection: Identifies lacking data and outdated knowledge that forestalls optimum model illustration in AI responses.
• Supply attribution evaluation: Exhibits which content material sources (first-party, competitor, third-party) affect how AI platforms symbolize your model.
• Persona-based testing: Reveals how totally different consumer profiles obtain assorted AI-generated model messaging throughout demographic segments.

Pricing

Customized pricing primarily based on monitoring wants and scale.

Remaining ideas

These are a few of our high finds in the case of LLM optimization instruments.

That mentioned, it’s attainable to trace your LLM model visibility with out third-party instruments.

You possibly can question varied AI platforms regularly with constant prompts about your model and business–then doc the responses in a spreadsheet to observe mentions over time.

If you happen to do resolve to put money into a GEO instrument, begin small. Decide one, and concentrate on fixing your largest visibility gaps first.