I’ve all the time thought gross sales was cool. There’s one thing thrilling about fixing actual issues, connecting with folks, and shutting offers. However the behind-the-scenes work? That’s the place it will get difficult.

Gross sales isn’t nearly charisma—it’s about preparation, timing, and the proper instruments.

That’s what led me to discover finest gross sales enablement software program. I wished to grasp how the perfect groups keep organized, ship the proper message on the proper time, and preserve all the things operating easily behind the scenes.

So I learn G2 person opinions, in contrast platforms, and examined out a number of options myself. What I discovered was game-changing: the proper gross sales enablement instruments don’t simply assist the gross sales course of—they supercharge it.

Should you’re seeking to stage up your gross sales sport and provides your reps the sources they should win, preserve studying. I’ve damaged down the perfect gross sales enablement software program that can assist you discover the right match.

My prime 7 gross sales enablement software program suggestions for 2025

One of the best gross sales enablement software program is crafted to empower gross sales groups with the instruments they should shut offers sooner and extra effectively. As I evaluated these platforms, I witnessed how they centralize content material, automate workflows, and supply data-driven insights that assist groups ship personalised experiences to prospects, boosting gross sales productiveness and efficiency.

What makes gross sales enablement software program price it: my opinion

• Act as a repository for quite a lot of advertising and marketing and gross sales content material for use by gross sales representatives
• Present tagging or search capabilities to make sure environment friendly discovery of content material
• Observe engagement on content material and gross sales pitches, similar to prospect engagement or inner utilization
• Permit customers to add quite a lot of collateral or construct and edit content material immediately inside the device

This information was pulled from G2 in 2025. Some opinions have been edited for readability.

Based mostly on my evaluate of G2 person suggestions, Salesforce Gross sales Cloud stands out for its intuitive person interface, significantly inside the Lightning Expertise. I ceaselessly see G2 reviewers spotlight how simple it’s to navigate between key modules like Accounts and Contacts.

Many customers point out that with just some clicks, they will entry buyer profiles, interplay historical past, and associated data, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves general effectivity and helps groups keep centered on relationship administration with out getting slowed down in complicated navigation.

One characteristic that I see getting constant reward,  particularly from latest opinions, is the Intelligence Views, launched in Spring ’24. Throughout a number of opinions, customers point out how these views make it simpler to scan, analyze, and act on record-level information with no need to open particular person pages.

Reviewers recognize the time saved and the readability it brings to working with Accounts and different objects. From what I’ve seen, this replace has considerably enhanced productiveness for customers managing massive volumes of knowledge.

In line with G2 customers, centralized information visibility throughout Leads, Contacts, and their actions is a generally appreciated ingredient. I’ve learn a number of opinions that decision this a game-changer for buyer analytics. Customers usually spotlight how this eliminates the necessity for exterior instruments like spreadsheets. As an alternative of exporting and cross-referencing information manually, they’re in a position to view all related buyer interactions in a single place, in actual time. 

That stated, I’ve come throughout noticeable dissatisfaction round preliminary platform setup and configuration. Some G2 reviewers point out that onboarding can really feel overwhelming, particularly for these unfamiliar with Salesforce. Many customers describe a steep studying curve relating to understanding object relationships and establishing workflows. I’ve seen some customers specific frustration with relying closely on documentation and neighborhood boards simply to finish primary configuration duties.

One other recurring theme in G2 opinions is the complexity of the Lightning Expertise for brand new customers. Whereas many recognize the glossy design, others level out that it might probably really feel cluttered and unintuitive at instances. I’ve observed that customers, particularly these transitioning from easier CRMs, report issue navigating between data and understanding the format. The facility of the platform is evident, however the onboarding expertise isn’t all the time easy.

Lastly, based mostly on G2 suggestions, there’s a good quantity of criticism round the constraints of Salesforce’s low-code capabilities. A number of customers anticipated to construct out enterprise processes utilizing drag-and-drop instruments however bumped into roadblocks that required Apex growth. I’ve learn a number of reviewers point out struggles with implementing logic that appeared primary however in the end required coding experience. This creates friction for groups seeking to keep agile with out counting on technical assist for each change.

What I dislike about Salesforce Gross sales Cloud:

• I’ve come throughout a number of opinions saying the preliminary setup feels overwhelming and the training curve is steep for brand new customers.
• I’ve observed customers wrestle with low-code instruments and point out that even easy workflows generally require Apex growth.

What G2 customers dislike about Salesforce Gross sales Cloud:

“The brand new Salesforce Lightning model has so many click-throughs and is usually slower. It takes a number of time to hover over hyperlinks to disclose key information objects it is advisable to see, or worse, having to open a number of browser tabs to see extra detailed account/alternative info. There’s a lot information they’re making an attempt to indicate or hyperlink to on a web page. Nonetheless, I discover that almost all essential information is buried or hidden behind ‘view extra/all’ hyperlinks or proven within the pop-up home windows, so I consistently need to dig deeper to search out what I want and infrequently get misplaced in dozens of browser tabs.”

– Salesforce Gross sales Cloud Overview, Ted G.

HubSpot Gross sales Hub is ceaselessly described as a day by day important for gross sales professionals. Many reviewers point out utilizing it persistently to handle gross sales pipelines, observe efficiency, and keep organized with leads and offers. From what I’ve gathered, the device performs a central function of their workflows, with customers usually crediting it for serving to them shift focus from administrative duties to precise promoting.

One standout functionality, based on customers, is the benefit of automating workflows. I’ve learn a number of G2 opinions the place customers spotlight how intuitive it’s to arrange follow-up sequences, transfer leads by the pipeline, and assign duties mechanically. This automation appears to be a serious time-saver and a prime motive why customers depend on the platform day by day. There’s additionally constant reward for the best way prospects will be filtered and categorized into lists, giving customers higher construction and visibility throughout their pipeline.

Reporting performance is one other ceaselessly appreciated characteristic. Throughout a number of opinions, I’ve observed customers point out how useful it’s to entry real-time information to observe efficiency. They usually discuss utilizing HubSpot’s dashboards to determine what’s working, whether or not it’s monitoring deal progress or measuring electronic mail open charges. That sort of visibility into KPIs appears to essentially empower customers to make strategic enhancements and keep accountable to their gross sales objectives.

One other space that persistently will get optimistic suggestions is buyer assist. In line with suggestions I gathered from G2 customers, assist from HubSpot is quick, dependable, and informative. Accessing responsive assist appears to considerably ease the onboarding course of for newer customers. I’ve seen reviewers emphasize how reassuring it’s to know that assist is simply a message away, which builds confidence in the course of the early phases of adoption.

That stated, not all suggestions is glowing. A constant theme in G2 opinions that I’ve observed is a studying curve with the interface. Some customers notice that whereas HubSpot is usually user-friendly, there are options and workflows that take time to totally perceive. I’ve seen feedback about elements of the platform feeling clunky at first, requiring customers to spend time exploring and getting comfy earlier than issues click on into place.

One other limitation customers ceaselessly level out is the cell app’s restricted performance. From what I’ve learn, it’s good for fast updates like checking a deal or sending a message, however many reviewers point out that deeper duties—similar to modifying properties, managing pipelines, or accessing experiences—require switching to the desktop model. For customers who are sometimes on the go, this appears to be a noticeable shortcoming.

What I dislike about HubSpot Gross sales Hub:

• I’ve observed a studying curve talked about by customers who discover some options clunky and never instantly intuitive.
• I’ve come throughout suggestions saying the cell app is restricted and doesn’t assist deeper duties like full report entry.

What G2 customers dislike about HubSpot Gross sales Hub:

“I want you possibly can set up the static lists higher. When referring to leads in a listing, you can’t click on ‘subsequent’ inside the checklist to go to the following lead. It’s important to return to the primary checklist web page and click on on a special contact, when it could be far more superb if you did not have to maintain going again.”

– HubSpot Gross sales Hub Overview, Cole L.

Seismic Content material is usually considered as an modern platform with a variety of options, although some areas have obtained combined suggestions.

One characteristic that I ceaselessly see getting reward from G2 customers is the platform’s concentrate on innovation and buyer collaboration. Many customers spotlight how Seismic actively engages with clients throughout product testing, ensuring that person suggestions immediately shapes the platform’s evolution. G2 reviewers usually point out how this collaboration creates a way of belief and ensures that new options deal with actual person wants, which appears to be a standout side of the platform.

One other generally appreciated characteristic in G2 opinions is the power to construct custom-made hubs for gross sales groups. G2 customers ceaselessly emphasize how this characteristic permits them to tailor content material hubs based mostly on completely different gross sales priorities, like product traces or market segments. This customization is broadly praised for making it simpler for gross sales groups to search out related, up-to-date supplies with out losing time sifting by irrelevant content material. 

From what I’ve seen in G2 opinions, the depth of analytics provided by Seismic additionally stands out. Many customers recognize how Seismic gives clear, actionable insights into content material utilization, engagement, and impression. G2 customers usually point out how these analytics assist advertising and marketing groups refine their methods based mostly on actual information, guaranteeing that the simplest property are prioritized for each inner coaching and customer-facing interactions. 

Nonetheless, I’ve additionally seen some G2 customers specific frustration with content material discoverability throughout the platform. Adverse suggestions tends to concentrate on the search performance, with many customers mentioning that it doesn’t all the time floor essentially the most related outcomes.

In massive enterprises, fast entry to content material is essential, and a number of other G2 reviewers have famous that discovering particular paperwork or property will be difficult, particularly when there’s a wealth of data uploaded to the platform.

One other subject that I’ve come throughout in G2 reviews is Seismic’s flexibility in design and implementation. Whereas many customers recognize the vary of configuration and customization choices, some have talked about that this flexibility will be overwhelming.

With out a clear roadmap or robust change administration plan, customers have discovered it simple to get caught making an attempt to determine which options to allow or the best way to set up the platform’s again finish. A constant theme in G2 opinions is that having a strategic plan from the outset is essential to avoiding trial and error and guaranteeing a easy implementation course of.

What I dislike about Seismic Content material:

• I’ve observed frustration from customers relating to Seismic’s search performance. Many point out issue discovering related content material.
• I’ve come throughout suggestions stating that the platform’s flexibility in design will be overwhelming and not using a clear implementation technique.

What G2 customers dislike about Seismic Content material:

“Seismic could have traditionally lacked some options in comparison with sure rivals, because it expanded into extra enablement areas than others. Nonetheless, latest developments and a robust product roadmap are more and more closing these gaps.”

– Seismic Content material Overview, Romain B.

Highspot is widely known for its strong set of instruments designed for gross sales enablement, studying, and training.

One characteristic that I see ceaselessly praised by G2 customers is its versatility. Many reviewers spotlight how successfully the platform is used for each onboarding new hires and training current groups. Customers recognize the benefit of use of the training administration options, which assist get new workers on top of things rapidly with gross sales content material. The power to centralize coaching supplies in a single location is often talked about as a serious energy, streamlining processes and enhancing the general onboarding expertise.

One other side that stands out in G2 opinions is the mixing with Salesforce for pitching and content material monitoring. From what I’ve seen in person suggestions, many reviewers worth how Highspot permits gross sales groups to pitch immediately from the platform, mechanically capturing information on content material views and downloads by prospects. This integration eliminates the necessity for guide information entry and saves time. G2 customers usually point out how this characteristic gives useful insights into buyer curiosity and engagement, making it simpler for gross sales groups to regulate their strategy based mostly on real-time analytics.

Content material administration can also be highlighted as a robust level by G2 customers, particularly the ease of organizing and retrieving content material. Many reviewers notice that Highspot makes it easy to show and bookmark important supplies for fast reference, whether or not it’s a pitch deck, case research, or product sheet. This performance appears significantly helpful for groups that have to entry essential content material on the fly, and it’s one thing that many customers recognize for reinforcing productiveness.

That stated, G2 opinions additionally point out areas the place Highspot may enhance. One recurring level of suggestions I’ve seen is the content material add course of, with many customers expressing frustration that it isn’t totally automated. Customers usually point out that whereas content material is housed in a single folder, it doesn’t sync mechanically, which suggests guide uploads are nonetheless required. This course of can grow to be tedious, particularly when coping with massive volumes of content material, and automating it appears to be a generally requested enchancment.

By way of usability, navigation is one other space the place G2 customers really feel there’s room for enchancment. I’ve observed that some reviewers discover it troublesome to find saved objects or work out the easiest way to phrase search phrases to get the outcomes they want. The method of trying to find content material appears to be extra trial-and-error than anticipated, which will be irritating for customers looking for particular supplies rapidly.

Lastly, suggestions on reporting and dashboard customization tends to spotlight some limitations. I’ve learn a number of G2 customers point out that whereas Highspot’s reporting instruments are strong, the power to customise experiences and dashboards is considerably missing. Customers would recognize extra flexibility in tailoring these experiences to particular wants or presenting information in a extra intuitive manner. If this characteristic had been enhanced, it may considerably enhance the worth of the analytics supplied by the platform.

What I dislike about Highspot:

• I’ve come throughout suggestions concerning the guide content material add course of, with customers pissed off that it’s not automated and might grow to be tedious with massive volumes of content material.
• I’ve seen some reviewers level out that navigation and trying to find particular content material will be difficult, requiring trial and error to get correct outcomes.

What G2 customers dislike about Highspot:

“The registration course of on this platform is just not very intuitive and feels gradual. I wish to see its performance higher tailor-made to the precise enterprise wants of every firm.”

– Highspot Overview, Kim E.

What I dislike about Mindtickle:

• Some customers I’ve examine specific frustration with the fundamental reporting capabilities, wishing for extra superior insights into content material efficiency to make smarter, data-driven selections.
• I’ve come throughout suggestions indicating that content material administration and collaboration might be improved, with customers suggesting the addition of venture administration options to streamline group coordination.

What G2 customers dislike about Mindtickle:

“At instances, it may be difficult to differentiate between required coaching, as outlined by company coverage, and non-compulsory programs. Usually, I have to prioritize obligatory coaching, nevertheless it’s not all the time clear, particularly when a number of trainings can be found. It might be useful if required, incomplete coaching had been all the time offered first, guaranteeing that coaching obligations are clearly prioritized and met.”

– Mindtickle Overview, Verified Consumer in Pc {Hardware}

I’ve seen that Allego’s easy-to-use interface is commonly highlighted as one of many platform’s strongest factors. A number of reviewers ceaselessly name out how intuitive the system is, making it easy for groups to rapidly entry related gross sales supplies. In line with G2 customers, this on-demand entry is very useful in fast-paced environments, the place time is of the essence, and having all the things organized and simple to search out makes a noticeable distinction in productiveness.

One other characteristic that stands out in G2 evaluates is Allego’s Digital Gross sales Rooms. Many customers appear to essentially recognize this characteristic, noting the way it permits them to create and share custom-made gross sales areas with shoppers. This functionality permits for extra significant engagement, as customers can tailor content material to particular clients and preserve all the things centralized. I’ve come throughout a number of reviewers who point out how this characteristic has helped enhance their buyer interactions and differentiate their choices within the market.

One standout functionality ceaselessly talked about by G2 customers is Allego’s dialog intelligence platform. From what I’ve seen in person suggestions, this characteristic is praised for offering fast, actionable insights into offers in actual time. Reviewers usually specific the way it helps them observe progress throughout groups, share finest practices, and improve teaching. Many customers, significantly gross sales leaders, spotlight how the platform’s teaching options have helped new group members ramp up sooner and extra successfully, bettering general group efficiency.

Nonetheless, regardless of these strengths, I’ve observed some dissatisfaction round Allego’s complexity. G2 opinions usually point out that whereas the platform presents a variety of highly effective capabilities, it might probably really feel overwhelming at instances on account of its sheer breadth. I’ve learn a number of reviewers specific that it took them some time to totally perceive the system, which made the onboarding course of more difficult than anticipated. The suggestions means that whereas Allego is a strong device, its complexity is usually a barrier for customers who’re new to gross sales enablement platforms.

Based mostly on the suggestions I gathered from G2 customers, structured coaching sources are an space for potential enchancment. Many customers have urged that Allego may gain advantage from providing extra beginner-friendly sources, similar to easy coaching movies that cowl each primary functionalities and extra superior options. In line with the opinions, this is able to assist new customers rise up to hurry extra rapidly and really feel extra assured navigating the platform. A well-structured coaching strategy may guarantee customers are in a position to maximize Allego’s full potential sooner and extra successfully.

What I dislike about Allego:

• Regardless of its strengths, I’ve observed some G2 reviewers point out that Allego’s breadth of options can really feel overwhelming, making the onboarding course of more difficult for brand new customers.
• In line with suggestions, some customers imagine Allego may gain advantage from providing extra beginner-friendly coaching sources, similar to easy video tutorials, to assist customers rise up to hurry extra rapidly and navigate the platform with confidence.

What G2 customers dislike about Allego:

“For me, the largest draw back is that the platform can really feel a bit overwhelming as a result of it presents so many options. It may be exhausting to wrap my head round all the things directly. I feel having a sequence of straightforward coaching movies for novices can be a good way to assist customers get began. A structured sequence that progresses from primary to superior to expert-level capabilities can be extraordinarily useful.”

– Allego Overview, Craig S.

What I dislike about Showpad Content material:

• I’ve observed recurring complaints about Showpad’s search performance. Customers point out that it usually returns irrelevant or incomplete outcomes.
• I’ve seen a number of opinions point out that the setup course of for brand new content material experiences will be time-consuming and unintuitive, which provides friction to the rollout.

What G2 customers dislike about Showpad Content material:

“They’ll course of most file codecs properly. Nonetheless, complicated PDFs with many layers could sometimes fail to course of. That stated, it’s not a serious subject, because the assist group gives efficient workarounds. Total, the platform performs properly for its supposed functionalities. It might be nice if they might additionally present an replace that enables for month-over-month analytics comparisons.”

– Showpad Content material Overview, Karthik T.

Guarantee your gross sales group all the time has the proper, on-brand collateral at their fingertips with a scalable digital asset administration answer.