Nowadays, video is totally important to get folks to find your small business and their subsequent must-have product.

I’ve discovered a few of my favourite companies and merchandise from movies that I noticed scrolling on Instagram or Tiktok. #Tiktokmademebuyit isn’t any joke.

In keeping with Wyzowl, 89% of companies use video as a advertising and marketing software, and 73% of entrepreneurs imagine that movies between 30 seconds to 2 minutes — the candy spot for Tiktoks, Shorts, and Reels — are the simplest in reaching audiences.

Whether or not you’re a seasoned professional at stopping people mid-scroll, otherwise you’re simply getting began (significantly, simply begin posting!), I’ve gathered 16 social media video examples throughout 4 of the preferred platforms which are positive to offer you some concepts. Many of those don’t want a flowery digicam or an enormous manufacturing finances.

And while you‘re able to create your personal, try HubSpot’s free AI-powered video maker, Clip Creator, which may convert textual content into scroll-stopping movies.

Let’s dive in.

Desk of Contents

4 Instagram Reels Examples

1. Dawn Ceramics

Instagram is a superb place for artists to point out their work. Riley O’Neil is the potter behind Dawn Ceramics. In his reels, he talks by his course of of creating the items that find yourself in his store.

There’s one thing therapeutic about watching artists create their work. It’s inspiring and motivating to see how a lot love and care folks pour into their creations.

What I like: You possibly can see how he masterfully shapes the mounds of clay into lovely items of pottery, and it’s so satisfying watching the clay get taller and taller, after which seeing the colourful clay present by.

2. Patagonia

Patagonia is thought for valuing environmental sustainability. On this reel, they clarify why they may now not use supplies with PFAS, a category of molecules that’s utilized in making supplies water repellant.

As a shopper, I recognize it when corporations share what they worth and the way these values information their enterprise. To do that, you possibly can present the place you supply your uncooked supplies, present a manufacturing unit tour, or introduce your companions.

What I like: They managed to clarify a sophisticated matter (PFAS) and their the reason why they’re now not utilizing it shortly.

3. Combined

Combined is a Brooklyn-based clothes firm based by Japanese-Iranian-American designer Nasrin. This video is a behind-the-scenes take a look at the shoot for his or her Spring 2025 assortment. The vibe is gentle, enjoyable, and informal, which says rather a lot in regards to the model.

Not solely does this reel give a preview of the upcoming assortment, however seeing the fashions have enjoyable within the garments additionally sends the message that the garments are snug and straightforward to put on.

What I like: I completely love behind-the-scenes footage, particularly when persons are having fun with what they do.

4. Brevite

Brevite is an organization that makes colourful digicam luggage. On this reel, one of many founders talks about an issue that he saved operating into whereas doing product analysis — that each one digicam straps had been black. He then asks their followers to counsel the colours that they need to see.

On the time of writing, this reel received over 80K views and over 300 feedback from folks not solely suggesting colours, but additionally sharing why they love a easy black strap.

My takeaway from this social media video instance is that if you happen to’re caught in a rut, don’t be afraid to achieve out to your clients on social media and ask them what they want to see.

What I like: I like how they paced this video. They hooked me with “the issue,” after which roped me in to counsel an answer. As a buyer, I’m all the time joyful to chime in.

4 TikTok Video Examples

1. Golloria

Golloria George is a well-respected magnificence influencer who tackles inclusivity (or the dearth thereof) within the make-up trade by testing merchandise to see in the event that they’re appropriate for girls with darkish pores and skin tones like her.

On this video, she’s selling a blush product that she co-created with Rhode, a make-up model based by Hailey Beiber.

Some historical past: In September 2024, Golloria reviewed Rhode’s newly launched blush line, Pocket Blush. She discovered that the blushes she examined left an ashy forged on her pores and skin.

In a stunning twist, Beiber took this as a possibility to enhance Pocket Blush shades and invited Golloria to assist them develop shades that work higher for black folks and make the product extra inclusive.

Manufacturers, take observe. Don’t be afraid to interact with dangerous critiques.

What I like: As a substitute of ignoring Golloria’s evaluate, they embraced the criticism, took accountability and created a partnership. Because of this, they created a extra inclusive product line and expanded their buyer base. I name {that a} win.

2. Duolingo

Find it irresistible or hate it, the saga of Duo’s dying and obvious resurrection gripped the web. I keep in mind being in shock once I heard that Duolingo was killing off its mascot, Duo. On the time of writing, his “dying” by way of cybertruck had over 2 million likes and tens of hundreds of feedback.

You don’t must kill your mascot, although, to get engagement. However as DuoLingo did, you may create a narrative and inform it in a handful of posts.

What I like: Though they actually killed off their mascot, the remark part was largely optimistic. Many individuals shared sympathies and bragged about their streaks. Even manufacturers chimed in. A few of my favorites: Hyatt mentioned, “Duo was simply on trip. We’ve got the receipts,” whereas Tide Rescue mentioned, “Guess you do not need assistance cleansing up!”

3. Viz Media

Viz Media is an organization that publishes manga and licenses and distributes Japanese movies and anime. They’ve a weekly sequence that gives a quick roundup of the most recent chapters of the manga they only launched. It‘s been a success amongst followers who might learn a number of Viz Media titles and have a tough time remembering what’s out and what’s subsequent.

What I like: For me, it is a nice instance of a model realizing its viewers and offering a service that their followers will take pleasure in.

4. Scrub Daddy

A few of Scrub Daddy’s hottest TikTok movies function a narrator explaining new merchandise in a simple, candid means with a sprinkle of wry humor. This video debuting its spring lineup of sponges is a superb instance.

If you happen to made it this far, it’s possible you’ll be beginning to see that lots of these companies have a definite voice on social media. I’ve been there. However don’t fear if you happen to don’t discover it instantly. If you happen to’re simply beginning out, don’t be afraid to experiment and check out totally different types to see what works for you and your model.

What I like: The video has no frills, simply the sponges and a narrator. I additionally take pleasure in that they acknowledge goofs with the narrator saying that the video shouldn’t be centered.

4 YouTube Shorts Video Examples

1. DJI

I really like this one as a result of it’s present AND inform: Not solely does DJI present you what you may obtain utilizing their cameras and drones, however additionally they present you ways you are able to do it, too.

YouTube is my go-to platform at any time when I want a fast tutorial. These behind-the-scenes seems generally is a means in your clients to study new methods that they could need to incorporate into their workflow or routine.

What I like: This video exhibits each the method and the top lead to one smooth video. Personally, it grinds my gears if I’ve to go discover one other reel simply to see the completed product.

2. Beardbrand

Beardbrand is a males’s grooming firm that sells beard and hair care. A variety of their shorts present their proficient barbers giving males a makeover utilizing Beardbrand merchandise. The boys’s real reactions after the barbers work their scissors are so heartwarming.

What I like: When attempting to advertise merchandise on Shorts, take into account bringing in consultants to stroll viewers by the easiest way to make use of your merchandise and have them share some ideas and hacks. I feel this video is an ideal instance of how efficient this technique will be.

3. OG Slimes

OG Slimes is an organization that sells colourful slimes in quite a lot of textures and smells. Their movies are the proper instance of “present and do not inform.” This video charges the “scoopability” of their newest releases. Watching the inside track run by the slimes and listening to the slimes pucker is simply so satisfying.

What I like: I really like that the merchandise converse for themselves. The movies have interaction the senses and make you’re feeling such as you’re enjoying with the product. In case your product lends itself to ASMR sensibilities, lean into that. OG Slimes’ movies get tens of hundreds of views, with some getting hundreds of thousands of views.

4. Woobles

That is touching. Woobles is an organization that sells crochet kits. Emelia, their social media “woobler,” began crocheting Milly the Million Follower snake in April 2024, including bands as they gained extra followers. The sequence began on TikTok earlier than switching over to YouTube. They lastly reached their millionth YouTube subscriber in 2025, and with Emelia including a gold tongue to match their Gold Play Button.

These movies received lots of engagement from subscribers. Followers cheered her on within the feedback and answered questions when Emelia requested them. Subscribers even moved with them after they switched platforms. Folks had been invested within the snake’s progress, and in flip, helped Woobles attain their aim of getting 1,000,000 subscribers. The lesson right here is to interact together with your neighborhood. Don’t simply submit and ghost.

What I like: I’m not the most important fan of snakes, however I’ve to confess Milly was actually cute. I cheered when she lastly received her tongue after over a 12 months of being made.

4 Fb Reels Video Examples

1. Good Grounds Espresso Firm

If you happen to’re a small enterprise, Fb is a superb place to interact locals in the neighborhood. On this reel, Good Grounds Espresso Firm, an all natural espresso store in Almont, Michigan, exhibits folks what they’re supporting after they go to their espresso store. Their different reels present components like their reside sourdough starter and naturally, their espresso beans.

I feel this video is a superb instance of learn how to leverage your strengths as a small enterprise. So, take into account letting your clients get to know you slightly bit. Inform your story and share what you and your small business are all about. It’s an effective way to construct goodwill and neighborhood.

Watch the total video right here.

What I like: I like that they’ve crafted a comfortable aesthetic for his or her reels. It’s the proper vibe for a family-owned espresso store.

2. Netflix

This video manages to seize a lot in only some seconds. You possibly can see the shock, awe, and pleasure on their faces watching “THAT MOMENT” from Cobra Kai.

The factor of shock, when used sparingly and on the proper second, can work in drumming up pleasure for your small business. I personally love being let in on slightly secret. Suggesting a plot twist, displaying off a secret function, or utilizing the product in some quirky means could make your content material stand out.

Watch the total video right here.

What I like: It undoubtedly sparked my curiosity. It made me need to discover out what “THAT MOMENT” was.

3. I Educate Tiny People

On its floor, this video presents useful ideas for folks searching for actions for his or her younger youngsters. It’s not till you take a look at the caption that you simply uncover that it’s selling Impressed Minds, an app that offers mother and father concepts for age-appropriate actions and helps monitor feedings, sleep, and milestones. By the point folks hit “extra,” they’re hooked, curious, and able to have interaction with the app.

Watch the total video right here.

What I like: I really like that they packed so many actions in a single quick shoot whereas displaying a pattern of what mother and father might see in the event that they obtain the app.

4. Crimson Bull

An inventory about inspiring social movies isn’t full with out Crimson Bull’s death-defying content material. Its well-known slogan, “Crimson Bull provides you wings!” is taken to new heights on this video (pun supposed).

What I really like about Crimson Bull’s content material is that all of us get a glimpse into what it’s like performing unbelievable bodily feats with out ever leaving the sofa.

Whereas not everybody has the capability nor the finances to movie stunts like these, folks prefer to see challenges and triumph. Maybe, there are methods to arrange enjoyable challenges round your product on a smaller scale.

Watch the total video right here.

What I like: To be sincere, there is not a lot on this video that may be replicated (except you will have a skydiver on retainer), however that’s what makes it enjoyable.

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And that’s it. Many of those social media video examples present that you simply don‘t want a brilliant high-end finances or perhaps a advertising and marketing staff to highlight your model’s services. In lots of circumstances, all you want is your cellphone.

I hope that you simply’ve come away with some concepts to strive in your subsequent social video. And if you happen to’re simply beginning out, use any of those movies as a jumping-off level, and begin creating.

Editor’s observe: This submit was initially revealed in Could 2016 and has been up to date for comprehensiveness.