Most content material doesn’t get any traction – whatever the platform (your weblog, YouTube, social media, and many others.).

On this submit, we’ll share a handful of profitable content material advertising examples you need to use as frameworks. I’ll additionally talk about why they work and supply actionable suggestions that will help you implement these frameworks in your content material advertising technique.

To make this information actionable for any enterprise, we’ll present you varied content material examples from totally different platforms for various enterprise fashions (e.g., SaaS, ecommerce, and even brick-and-mortar companies).

Instance #1: UGC From Manus

You’ve in all probability seen examples of UGC content material and adverts for ecommerce firms, however only a few B2B or SaaS companies have successfully leveraged UGC content material.

Manus is an exception. 

They’ve a handful of brand name ambassadors posting on LinkedIn about why the product is a greater various to different choices and even screenshots and movies of how the device works.

Right here’s a terrific instance the place an influencer explains tips on how to clear up a selected ache level with the product:

Supply

Right here’s a terrific instance the place an influencer explains why it’s higher than different alternate options:

Supply

If you wish to duplicate their success, have a look at your present checklist of consumers and spotlight those that occur to be influencers. 

When you’re primarily utilizing Instagram, you need to use a device like IGFollow to obtain the checklist of followers from the platform. Sadly, it doesn’t present you the follower rely, so that you’ll have to rent a VA to notate the follower rely for every of your followers. 

If your corporation is B2B, use your CRM knowledge to search out the LinkedIn profiles of all of your prospects after which attain out to these with probably the most followers on LinkedIn.

Subsequent, attain out and ask these prospects to create content material for you.

For DTC merchandise, you possibly can ask the client to publish a submit discussing how they use the product to resolve a specific downside and the way it’s totally different from competing merchandise. 

For B2B merchandise, ask the client to share how they use the product to resolve a selected ache level (e.g., why are they paying for it?). It’s also possible to ask them to clarify why they selected your product over different choices.

Instance #2: Video Content material From Ahrefs 

Most software program firms battle with video advertising for one in all two causes: 

1. Poor views/engagement: Typically the content material doesn’t earn views as a result of the chosen subject isn’t nicely fitted to video, or the subject was poorly framed for YouTube. 
2. Loads of views however no conversions: When you submit an entertaining problem video, it’d earn views, however these views could not convert. This downside usually happens as a result of the viewers the video attracts aren’t the fitting viewers (e.g., they’re children). Or it could be that the video merely doesn’t present the product’s worth.  

Ahrefs is an exception. They’ve mastered video content material as their movies examine all the following containers:

1. Effectively framed for YouTube: They match an entertaining format that’s confirmed to generate clicks on platforms like YouTube (like a problem or recreation video) 
2. Attracts the best viewers: The video subjects nonetheless entice their very best viewers (web optimization professionals) 
3. Exhibits the product as an answer: Whether or not it’s a tutorial or problem video, they all the time present tips on how to clear up a selected downside utilizing Ahrefs. 

For instance, take a look at the video “I Tried to Rank #1 on Google in 24 Hours.”    

You’ll see that it matches all three of the factors talked about above. 

When you quick ahead to about 9:20, you’ll see that the presenter even mentions:

“So I wasted a bunch of time attempting to do that manually and utterly forgot that there’s this report in Ahrefs known as “Additionally Speak About” which is displaying us subjects that the highest 10 pages for running a blog suggestions are speaking about.”

Merely attracting the fitting prospects to your video content material isn’t sufficient – present them how your product solves the ache factors that come up within the video.

I also needs to point out that not each video wants to suit a problem or “clickable” format. 

When you type by Ahrefs’ hottest movies, they dominate with tutorials. 

Ahrefs’ tutorial movies work as a result of:

1. They decide widespread subjects: Some subjects require extra visible demonstration and are subsequently higher fitted to video than others. Earlier than making a tutorial video, see if another movies have excessive view counts for that subject. 
2. They ship the content material in easy language, with clear visible examples, and straightforward step-by-step actionable directions. It could appear foolish, however many tutorial movies fail as a result of the ideas aren’t verbally defined clearly and/or lack clear visible demonstration. Use examples, easy language, and make it simple to grasp. 

Right here’s a terrific instance of one in all their movies:

Instance #3: Video Content material From BPN

BPN is a complement firm based by YouTuber Nick Naked, and so they created a separate YouTube channel for the BPN model. They movie “day within the life” movies on this channel that includes totally different athletes. 

The movies have been massively profitable, with probably the most profitable but producing over 800,000 views within the first 8 months. 

BPN is a superb of video content material advertising instance as a result of:

1. The movies observe a confirmed entertaining format (the “day within the life” format does nicely on YouTube).
2. The movies entice BPN’s target market (hybrid athletes).
3. The movies present the worth of the product. The athlete’s weight loss plan is a significant section that somebody watching a “day within the life” video desires to know, so it’s pure to pitch the BPN complement and have the athlete clarify why they use it. Folks watching this video in all probability wish to be just like the athlete, so shopping for the complement is a no brainer. 

So even when you’ve got a DTC product, it is a nice system to create entertaining movies whereas additionally displaying how your product solves a ache level. 

Instance #4: Private Branding From Carry

Ankur Nagpal grew his private model on social media after which used his community to construct his startup – Carry. 

The truth is, he validated his startup concept with a single Tweet.

If you wish to construct a private model to generate leads on your firm, first choose your area of interest.

Ankur’s firm is within the private finance trade, so he recurrently writes about private finance. He wasn’t a private finance skilled when he first began writing about it, so he simply shared what he was studying.

Right here’s an instance of a private finance associated submit you would possibly discover in his feed:

Nevertheless, to assist extra folks discover his content material, he additionally wrote about broader entrepreneurship subjects.

He additionally shares about his personal private life, which is enjoyable, and makes him appear extra personable, which may deepen your relationships with followers. 

When you’re simply getting began, maintain the vast majority of your content material related to your area of interest. Nevertheless, nonetheless embrace some broader curiosity subjects to generate consciousness and some private posts so that folks can get to know you.

Even in the event you’re an worker at an organization, you possibly can nonetheless construct your personal private model, or ask your executives to construct their manufacturers to drive extra leads for the corporate.

Private branding could seem to be an unorthodox type of content material advertising, however it is going to provide help to construct deep relationships together with your viewers, which might be extra impactful than weblog content material from a faceless model.

Ankur’s firm, Carry, is proof of the facility of non-public branding.

As talked about in our advertising tendencies information, there are many AI instruments to present “how-to” recommendation. In the present day, folks care extra about who the content material is coming from.

Instance #5: Podcast Content material From Hampton

Loads of firms have podcasts, however only a few succeed. 

Hampton is an exception. It’s a group of excessive net-worth entrepreneurs, and the group members are the principle worth of the membership.

So slightly than merely speaking about “how-to” or pattern associated content material, they function the tales of their members. 

If listeners wish to join with the opposite members, it’s a no brainer to hitch Hampton.

The podcast can also be uniquely fascinating for a number of causes:

1. The individuals are distinctive: Most of the Hampton members are previously-unknown entrepreneurs which are value eight, 9, and even ten figures. 
2. The angle is exclusive: Loads of enterprise podcasts talk about tips on how to get wealthy, however no different podcast discusses what to do after making some huge cash (a ache level Hampton helps members clear up). This podcast discusses what these entrepreneurs do with their wealth.  
3. The private/transparency factor: As an alternative of discussing how-to subjects you might search on ChatGPT, every episode shares an individual’s distinctive story (which has often by no means been informed earlier than). They get very private and discuss how cash has impacted their lives, relationships, and psychological wellbeing.

For instance, this episode discusses an nameless member who shared the story of how she navigated amassing unbelievable wealth by means of her enterprise and navigated a divorce.

Or this episode the place they mentioned the despair following an enormous sale:

So in the event you’re eager about beginning a podcast on your model, ask your self these questions:

1. Who? When you’re doing a visitor podcast, don’t simply interview the preferred trade consultants. Interview under-the-radar folks with fascinating tales which have by no means been informed. You could find these folks at trade occasions and thru your community. 
2. What’s the angle? Folks wish to be entertained or impressed, even when it’s a B2B podcast. Sam makes it entertaining by means of compelling storytelling by asking visitors private/deep questions and even delicate cash stats. 
3. How can we make it entertaining? Even when it’s a B2B podcast, folks wish to be entertained or impressed. Sam does this by asking visitors private/hardly ever mentioned questions. You may do that by asking folks to be weak and share actual numbers and stats.
4. Will it convert? Your podcast ought to clear up a fraction of the ache level that your actual product solves. For instance, listening to 1 Hampton member’s story could be nice, however if you wish to join with them one-on-one and meet tons of of different comparable folks, you must be a part of. However in the event you favored the podcast and need extra, it’s a no brainer to transform. 

Quick kind content material often generates a whole lot of engagement, however doesn’t essentially convert viewers into prospects. 

Nevertheless, founder Alex Lourdes has grown seven eating places by means of TikTok. 

She posts every day about her private life, and lots of movies present behind the scenes actions at her eating places.

Alex additionally makes use of TikTok to handle frequent buyer complaints, introduce new flavors, and make different bulletins. 

The truth is, you’ll hardly ever see a video the place her eating places aren’t someway built-in into the content material.

Quick kind content material is commonly shrugged off as a gimmicky advertising hack that drives vainness metrics, however not conversions. Nevertheless, throughout the TikTok ban, Alex revealed that it has been accountable for almost all of her progress.

The important thing to creating brief kind content material drive conversions is making your services or products the principle focus of your content material. Listed below are a number of methods you are able to do this:

1. Share behind the scenes content material
2. Adapt widespread/trending codecs to your merchandise/companies
3. Reply buyer questions

Instance #7: Weblog Content material From Shopify

web optimization site visitors remains to be beneficial in 2025 as a result of, not like social media platforms, you possibly can goal a key phrase for a selected ache level your product/service solves. 

Due to this fact, web optimization often drives rather more certified site visitors as searchers are often in-market and actively in search of your answer.

Whereas web optimization has modified with the evolution of AI, Shopify is a superb instance of a model that continues to dominate web optimization with its weblog content material. 

Right here are some things Shopify does very nicely that enables them to proceed to remain related within the search outcomes:

1. Topical authority: As an alternative of simply writing a weblog submit for one predominant subject, Shopify has weblog posts on all subtopics associated to that topic. By completely protecting the complete subject, search engines like google consider that you’re the last word authority on the subject, serving to all associated content material rank greater.

Shopify additionally internally hyperlinks to all the different associated posts on the backside of the web page in order that it’s simple for search engines like google and customers to search out them.

1. Easy language: Shopify makes use of easy language to clarify every idea. Ideally, write on a fifth grade studying stage.

2. Distinctive examples: Shopify makes use of loads of examples to help and clarify every idea. You’ll additionally discover that the examples they use are all distinctive. Content material writers usually copy the identical examples from different comparable weblog posts. Utilizing distinctive examples retains your weblog content material refreshing and provides readers distinctive worth.  

3. Embrace FAQs: To maximise search quantity, they embrace an inventory of FAQs on the backside of the web page. This helps Shopify additionally rank for “Folks Additionally Requested” questions. 

So in the event you’re writing a weblog submit, search the key phrase on Google, have a look at the “Folks Additionally Requested” questions, after which embrace an FAQ part on the backside of the weblog submit. There are additionally instruments like Ahrefs that can present you an inventory of those FAQs.

4. Clear format: Search engines like google and yahoo wish to give customers a terrific expertise. Shopify delivers a superb expertise as you could have a desk of contents within the sidebar, making it simple to leap to particular sections. The sentences are additionally brief and the subheaders make it simple to skim.

To dominate web optimization in 2025, you additionally want hyperlinks, as search engines like google choose your web site’s authority based totally on the variety of different high quality web sites linking to you. 

As a big model, Shopify has many hyperlinks from different top quality web sites.

When you have a brand new web site or low authority, you possibly can earn hyperlinks organically by offering distinctive knowledge, aggregating fascinating statistics, and collaborating with different trade consultants.

Instance #8: Case Research From Equipment

Many case research don’t work as a result of they show a service or device works however don’t present actionable data to resolve their downside (apart from shopping for the device or service).

If there aren’t any motion objects (apart from shopping for the device), readers aren’t going to take the time to learn the case examine. 

As an alternative, reframe your case research to handle tips on how to clear up a selected ache level after which weave in how your product helped them accomplish that objective.

Equipment is a good instance of a model that has mastered the case examine.

It’s an e-mail advertising platform for creators, and right here’s only one instance of a case examine they wrote about how a YouTuber used lead magnets to construct his e-mail checklist.

You possibly can see that this subject (constructing an e-mail checklist) is a ache level that lots of Equipment’s customers face and it’s an issue that Equipment solves. 

Additionally, the fantastic thing about case research is that that includes your personal prospects ensures you entice the eye of your very best prospects.  

Even when readers don’t instantly join Equipment, it nonetheless gives helpful, actionable data, leaving a terrific first impression of Equipment, making them extra prone to come again (and finally convert).

As an alternative of attempting to easily promote your services or products within the case research, interview a buyer and ask them for his or her step-by-step motion objects of precisely how they solved a selected ache level utilizing your services or products.

Embrace screenshots, templates, and useful graphics to make it simple for readers to duplicate the consequence (even when they don’t purchase your product).

As an alternative of simply writing case research to show the effectiveness of your services or products, present actionable content material in order that customers can execute the method manually or automate it together with your product. 

Instance #9: Webinars From Neil Patel 

Webinars are sometimes thought-about dated, however Neil Patel not too long ago revealed on a podcast that webinars nonetheless drive the vast majority of leads for his 9 determine advertising company. 

He’s run loads of A/B exams and shared that the important thing to webinar success is selecting the correct subject. 

Particularly, decide a subject that’s most related to your very best viewers – not essentially the subject that can generate probably the most views.

For instance, a webinar titled “Find out how to do web optimization for a brand new web site” would generate a whole lot of signups, however most individuals with new web sites don’t have the finances to rent a advertising company.

As an alternative, they aim rather more area of interest subjects like:

• “Find out how to change into an AI-Prepared CMO”
• “Find out how to Maximize GA4”

These subjects generated fewer signups however drove extra certified leads from Fortune 500 firms.

Throughout the webinar, lay out the step-by-step playbook you utilize to resolve the issue on your prospects. 

Some folks will implement it themselves, however many will merely rent your workforce to do it or buy your product to automate the method.  

You possibly can watch a replay of one in all his webinars to see how he positions the content material.

Neil additionally makes use of Apollo to counterpoint the lead knowledge gathered from the webinar signups, attain out to certified leads with the webinar slides, and remind them that the workforce is there if they need assist. 

When you’ve tried webinars prior to now and haven’t had a lot success, strive it once more.

When you’re struggling to get signups, contemplate partnering with one other extra established trade skilled or a parallel firm. 

These partnerships might help you generate extra signups and attain a brand new viewers.

Instance #10: Free Sources From HubSpot

Templates, instruments, and knowledge may not seem to be a content material advertising instance, however they accomplish the identical objective as content material – they convey your very best buyer to you.

Free assets are sometimes much more efficient than content material as a result of they’re much more useful to the person. 

Content material tells you what to do, however instruments and templates do the work for you.

Free assets additionally mean you can gather the prospect’s emails in trade for the useful resource.

HubSpot has mastered the artwork of providing free instruments for a number of causes.

First, they all the time hyperlink to related free assets of their weblog posts. So as a substitute of simply publishing the free device in your web site’s “assets” web page, determine all related weblog posts and add a CTA contained in the weblog submit to obtain the lead magnet.

For instance, on their newbie’s content material advertising information, they’ve a CTA within the nook pitching their free content material advertising workbook:

Additionally they embed free assets all through their weblog posts:

HubSpot additionally affords a wide range of lead magnets, together with:

• Instruments
• Templates
• Checklists 
• Ebooks
• Quizzes
• Surveys/Information research

When you’re not sure what sort of free useful resource to supply, a guidelines or template is the best solution to get began.

Have a look at your present weblog posts and make a guidelines or template that turns the knowledge within the weblog submit into motion objects.

For instance, when you’ve got a weblog submit titled “tips on how to begin an influencer advertising program,” embrace a guidelines that offers them step-by-step motion objects.

Begin with a objective to create one further free useful resource monthly.

Over time, you’ll construct a financial institution of free assets to attach every weblog submit to a related lead magnet. These assets will provide help to convert the next share of your site visitors into leads, which improve the general ROI of your content material advertising efforts with out growing the work required.

Need Extra Assist With Your Content material Advertising and marketing?

These are only a few content material advertising examples that will help you get began, but it surely’s good to produce other folks to brainstorm with or run your concepts by. 

Whether or not you’re working in an organization or as a solopreneur, that isn’t all the time an choice.

That’s why we created Copyblogger Academy. It’s a course and group of entrepreneurs leveling up their expertise. 

With 9 programs on content material advertising, web optimization, e-mail advertising, private branding, and different necessary expertise, it offers you the instruments it’s essential to succeed. The group can also be there to help you, with accountability classes with eight determine founders Tim Stoddart and Charles Miller, together with alternatives to submit your work and ask for suggestions within the chat. 

You possibly can check out Copyblogger Academy danger free in the present day. When you aren’t 100% happy, we’ll provide you with a full refund within the first 30 days. When you take this primary motion step in the present day, you’re future self will thanks!