Within the newest episode of the “What If? So What?” podcast, Jim Hertzfeld speaks with Andi Orzehoski, director of name content material and digital communications at LyondellBasell. Andi shares her experience on sustainability, digital transformation, and the crucial position of change administration in driving enterprise success.
The idea of a round financial system is without doubt one of the key matters mentioned. Andi emphasizes the significance of extending the lifecycle of supplies via recycling and reusing, in the end contributing to a extra sustainable future.
Andi’s position at LyondellBasell entails overseeing model content material and digital communications. She explains how these components are interconnected and important for delivering a cohesive buyer expertise.
Within the digital age, even conventional B2B corporations should embrace transformation. Andi explains how digital instruments and platforms play an important position in LyondellBassell’s operations, from interacting with prospects to reaching sustainability targets. She stresses the necessity for companies to remain present with digital tendencies to stay aggressive.
Lastly, Andi and Jim talk about how efficient communication and strategic planning are important for profitable adoption of latest initiatives. By understanding the human psychology behind change, companies can navigate challenges and drive significant progress.
Need to study extra? Tune in to the complete episode of “What If? So What?”
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Meet our Visitor
Andi Orzehoski, Director of Model Content material and Digital Communications at LyondellBasell
Andi Orzehoski is a seasoned digital advertising, communications, and content material strategist who’s supremely obsessed with innovation and group constructing, enhancing operations, and fostering creativity.
She serves because the director of name, content material and digital communications at LyondellBasell, a frontrunner within the world chemical trade. Andi has labored in-house and as a marketing consultant for organizations throughout industries, company capabilities, and areas, and has been integral to growing, implementing, and scaling profitable groups and applications in complicated and extremely regulated markets.
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Meet the Host
Jim Hertzfeld is Space Vice President, Technique for Perficient.
For over twenty years, he has labored with purchasers to transform market insights into real-world digital merchandise and buyer experiences that really develop their enterprise. Greater than only a strategist, Jim is a practical insurgent identified for difficult the traditional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a story that challenges and conjures up listeners.
