With 2.5 billion lively customers, YouTube is an undeniably essential channel in your advertising efforts. Realizing optimize your YouTube descriptions (each channel and video) can assist you improve your possibilities of discoverability and attain extra folks.
As a YouTuber and HubSpot‘s resident creator economic system skilled, I do know rather a lot about YouTube and go viral on the platform. So, consider me once I say it’s not simply key phrases you will need to think about.
![→ Download Now: 7 YouTube Video Description Templates [Free Prompts]](https://no-cache.hubspot.com/cta/default/53/0b51489d-5d5c-4054-b30c-86008871e5f1.png)
Creating partaking YouTube descriptions is among the most essential ways for optimizing your YouTube channel. We’ll focus on creating compelling descriptions in your YouTube channel and movies right here.
Desk of Contents
What’s a YouTube description?
A YouTube description is a piece the place a content material creator can present further details about their video content material. This will embrace content material descriptions, hyperlinks to associated content material, social media or web site hyperlinks, and extra.
The aim of a YouTube description is to assist viewers perceive what the content material is about. It might probably additionally assist optimize movies for search. There are two sorts of YouTube descriptions: the general description of the channel and the descriptions of a person video.
YouTube Channel Descriptions
YouTube channel descriptions are a bit of just like the About Web page of an internet site. It seems below the “About” tab of your channel’s YouTube web page.
Your YouTube channel description conveys to potential viewers what your content material will cowl, together with the problems you sort out and the communities you serve. You may add this when organising your YouTube channel.
Check out my YouTube channel’s description, for instance.
Discover how I introduce myself, state the form of content material viewers can anticipate, and reference my target market. I even have hyperlinks to different platforms related to my channel, akin to Instagram, X, TikTok, and my web site.
As YouTube creators, our main aim is to draw and switch viewers into subscribers, usually utilizing the channel description. With that in thoughts, use key phrases your meant viewers would use to seek for your content material.
See how “anime” is used a number of instances in my channel’s description.
YouTube Video Descriptions
Each YouTube video features a description that may be discovered below the viewport of the video. It is essential that every of your YouTube movies embrace a singular description to extend the chance of your video being discovered when somebody is trying to find a selected subject.
As a YouTube content material creator, I at all times craft my video descriptions, understanding they will entice and convert an viewers. So, I at all times optimize my video descriptions for search engine marketing — and you must, too.
Preserve studying should you‘re uncertain begin crafting compelling YouTube descriptions. I’ll discover ways you may make use of and supply templates to make sure you have the whole lot you must excel on YouTube.
What makes a fantastic YouTube description?
Whether or not in your channel or a video, a fantastic YouTube description accomplishes three issues:
- Explains your worth
- Piques curiosity
- Presents a call-to-action
Explains the worth of your content material: Why ought to somebody watch your video or subscribe to your channel? What distinctive worth are you offering within the content material you’re sharing? Your YouTube description ought to be clear about that.
Piques curiosity: That is the place you’ve obtained to flex a few of these advertising and copywriting abilities of yours. As you’re explaining your worth, be certain that to not give all of it away.
Depart some thriller to offer the customer a motive to look at or subscribe. Immediate a query that may solely be answered by watching your video. Share an concept that they will solely study extra about by subscribing to future movies. Bottomline: Depart them wanting extra.
Presents a call-to-action: Whether or not that be a view, like, subscribe, or remark, your YouTube description ought to inform the customer what to do subsequent to get the promised worth. And don’t be afraid to incorporate a number of. YouTube descriptions can embrace hyperlinks, so use this area to ask folks to comply with you on social, obtain a suggestion in your web site, store a product, and so forth.
In the remainder of this text, I’ll clarify optimize your YouTube channel and video descriptions with this stuff in thoughts.
YouTube Description Suggestions
1. Describe your distinctive worth.
My colleague, Caroline Forsey, spoke with Eric Peters, former Senior Development Product Supervisor on HubSpot’s Academy workforce, to discover the perfect ways for writing YouTube descriptions.
He stated, “[YouTube descriptions] are one of many main methods YouTube is aware of what your video is about. Embrace hyperlinks, further sources, hyperlinks to different movies and playlists, and so forth. Be certain that the outline field is straightforward to learn.”
Peters defined that your YouTube video description and closed captioning ought to incorporate key phrases into your description.
It additionally helps with accessibility for people who find themselves deaf or exhausting of listening to. Therefore, including closed captioning to your movies is crucial for accessibility. As an illustration, check out one in all HubSpot Advertising’s YouTube video descriptions:
A YouTube description differs from a net web page meta description. Some content material creators clarify their total movies of their descriptions.
This may occasionally assist with SEO along with accessibility, however bear in mind, if views are your aim, hold this brief. The easiest way to get views is to verify it has worth the customer can’t get wherever else.
YouTube limits the variety of characters in your description space to five,000 characters.
Peters says:
“You get 5,000 characters complete, so make use of it. YouTube creators use asterisks or all-caps to distinguish titles from physique copy as a result of it is all plain textual content. Contemplate writing up a textual content model of the important thing factors from the video and even copying the transcription and paste it into the outline.”
Most of my most up-to-date YouTube movies encompass interviews from my podcast.
So, I‘ll usually save time by writing out the outline I’d use for my podcast episode that would seem on Spotify or Apple Podcasts, then copying and pasting the identical description into YouTube.
I‘d then tweak it to incorporate extra key phrases or essential hyperlinks to different platforms. I’ll additionally customise my YouTube video description with the daring, italic, or strikethrough choices on the backside of the outline field. For data, click on right here.
Professional tip: YouTube permits creators to make use of emojis in titles, descriptions, and feedback. This will make your YouTube descriptions extra playful and skimmable and add visible context.
2. Infuse your character.
A YouTube description ought to be enjoyable and display your model’s distinctive character and voice. That is one thing I by no means neglect. It’s what retains folks watching and subscribing to their favourite YouTubers, in any case.
I like Brian Dean’s YouTube channel, for instance. His YouTube descriptions usually mirror the way in which he speaks. I take pleasure in his descriptions as a result of they’re candid and informal, and he makes it really feel like he is writing to a buddy.
Contemplate testing HubSpot Academy’s complete YouTube Advertising course to study extra about utilizing YouTube for advertising functions.
3. Share your journey.
Numerous YouTubers are documenting journeys on their channels.
As an illustration, in case your YouTube channel focuses on streaming online game content material, it’s possible you’ll invite subscribers to look at you as you try and win a selected recreation. Or should you’re a house chef, perhaps you’re chronicling your progress via a cookbook or studying a brand new kind of delicacies.
Explaining this aim in your YouTube channel description (and even reminding folks of it in every of your YouTube video descriptions), provides depth to your content material. It offers folks one thing constant to root for and get invested in.
4. Outline your area of interest.
Whether or not you‘re writing an outline in your channel or a video, outline your area of interest. Begin by introducing your self or your model, then spotlight what you provide and what makes you completely different from different creators.
Remember to incorporate related key phrases used to seek for content material in your area of interest so your target market has a greater likelihood of discovering you. (Extra on that quickly.)
5. Create anticipation for brand new content material.
What’s arising subsequent for you? What are you speaking about in your future content material? Element this in your YouTube video descriptions and tease them in your channel descriptions.
Giving guests an thought of what’s to come back creates a way of urgency and anticipation. It offers them one thing particular to sit up for and need to subscribe or come again for.
Need some additional oomph? Strive internet hosting giveaways, conducting polls, and welcoming particular company to take part within the movies to maintain your content material recent and construct pleasure.
Professional tip: Clip Creator, HubSpot’s AI-powered video maker, can assist you create enjoyable content material to fill your YouTube calendar. Try the free software.
6. Embrace a call-to-action
What would you like folks to do after watching your video or touchdown in your YouTube channel? Subscribe? Obtain a information? No matter it’s, inform them that in your description and embrace a hyperlink if relevant.
Expertise has proven me it is best follow to format the outline in order that probably the most essential data, like a call-to-action, is first.
Peters advises, “The primary 200 characters are above the ‘extra’ fold on the outline field, so if you need your CTA/hyperlink to be seen by most individuals, hold it inside the first 200 characters.”
After the primary 200 characters, the textual content might be lower off, and viewers should click on “Present extra” to see the remaining. I do know I don‘t at all times click on “Present extra” when watching a video, so your viewers doubtless received’t both. Subsequently, you will need to rely your first 200 characters.
However don’t cease there …
7. Lead viewers to different sources.
When crafting your descriptions, be certain that to hyperlink to associated content material that viewers may discover fascinating or useful. For instance, if in case you have a weblog, you may hyperlink to a weblog submit that goes extra in-depth on the subject you are discussing.
Need to join with folks on different platforms? Drop the handles or hyperlinks in your description. Point out or use one in all your services or products in your content material? Hyperlink to its touchdown web page. Have an affiliate hyperlink or promo code? That ought to be in your description, too.
I embrace hyperlinks even in my YouTube Shorts descriptions, although they aren’t presently clickable.
All of those sources assist present further context to the viewer and convey extra visitors to your web site and objectives.
8. Make it search-friendly.
As a toddler firm of Google, YouTube is usually touted because the world’s second-largest search engine. Search any time period and also you’ll see YouTube movies on the high of your outcomes web page.
As a content material creator, it might be an enormous mistake to not use this to your benefit to assist your movies get discovered. Use key phrases in your descriptions to extend the visibility of your YouTube channel and movies. Embrace related hashtags.
Like with written content material, you‘ll have to conduct key phrase analysis to find out which key phrases you must goal. Additionally, you’ll need to keep away from repeating the key phrases an excessive amount of. Insert your key phrases and hashtags the place they’d naturally. This can hold it straightforward to learn and show you how to keep away from key phrase stuffing.
Learn: YouTube search engine marketing: The best way to Optimize Movies for YouTube Search
9. Immediate engagement.
Holding your viewers engaged is essential for getting them to return for extra content material and likewise constructing a way of group. YouTube descriptions can play an enormous half on this.
Use your descriptions to spark dialog. Ask questions. Share an opinion and ask folks to weigh in on the feedback. Ask folks to tag buddies who could just like the content material shared. Typically, the simplest solution to get engagement is just to ask.
10. Check out completely different codecs.
In case your movies aren’t undertaking your objectives, attempt experimenting with completely different description codecs and templates.
Perhaps your descriptions are too lengthy, and so they get lower off on sure units, or maybe there are higher key phrases you may optimize for. Testing out completely different types of descriptions will assist discover what works in your model and even the video at hand. Completely different movies might have completely different types!
Professional tip: Use YouTube description templates. [Free Prompts]
HubSpot compiled a number of YouTube video description templates to assist your enterprise present context to your viewers, rank higher in search, manage your workforce, and hyperlink to related net pages in your website.
We’ll additionally share 13 of our favorites later on this article.
11. Use timestamps to make movies scannable.
Now, this one’s particular to your YouTube video descriptions, however make use of timestamps.
Timestamps in your video description allow viewers to leap the precise content material they want, making it extra user-friendly and simple to digest. YouTube video timestamps additionally seem inside search outcomes, serving to your video get discovered by those that want it.
YouTube Description Templates
Now that we have coated the fundamentals have a look at a couple of templates you should use to craft a compelling YouTube description.
YouTube Channel Description Templates
1. Playful YouTube Channel Description Template
You may create a playful, easy-going channel ‘About Me’ description, like this one:
Hello, I am [Name]. That is my channel about rising your gross sales, successfully focusing on your viewers, and rising an e-mail checklist that you should use to develop your enterprise.
Should you’re a marketer who needs to study advertising methods to get [result, i.e., more traffic to your site], subscribe to my channel.
My channel publishes movies that target storytelling content material that connects X, reveals you infuse your authenticity in your model, and offers you a advertising technique that feels natural.
If that sounds prefer it could possibly be useful for you, please be a part of me!
2. Third-Particular person YouTube Channel Description Template
Alternatively, you may craft a YouTube description that describes what your organization does from a third-person standpoint, like this one:
[Company] is the worldwide chief in X, Y, and Z. Since [year], [Company] has been on a mission to [insert company vision or purpose here].
To study extra about [Company], its values, and its [company offering], subscribe to our channel to remain knowledgeable.
3. Area of interest YouTube Channel Description Template
Inform your subscribers what you are all about and describe your area of interest when writing your YouTube channel description.
[Name] and [Name] have nuanced discussions about courting, their way of life, and relationships. They focus on present matters that have an effect on trendy courting and maneuver relationship patterns. You should buy [Name] and [Name]’s to study extra about bettering your information of relationships.
4. Inviting YouTube Channel Description Template
Constructing a relationship along with your followers is among the most essential issues you are able to do as a content material creator. This template invitations them to hitch you as you develop your model.
This channel offers the whole lot you must find out about gaming, together with the most recent gear critiques, new recreation critiques, and once-a-week reside streams. Watch as I, [name], attempt to beat my excessive rating within the newest launch of [insert game name here].
5. Private YouTube Channel Description Template
Do not be afraid to be weak along with your viewers. Including private touches to your YouTube channel description, just like the template under, can assist you turn into extra genuine.
It is a private journey of how I turned a painter. Find out about what paints I buy, the instruments I take advantage of, and the strategies I realized throughout faculty. Artwork is my ardour, and I specific my love for [insert passion] via it.
6. Straight-forward YouTube Channel Description Template
Inform your viewers precisely what they will anticipate out of your channel through the use of this template:
This channel offers popular culture commentary via a [political ideology] political lens. We make commentary on books and present occasions. We additionally add a brand new video each Wednesday and Friday.
YouTube Video Description Templates
A YouTube video description is descriptive textual content that features however will not be restricted to key phrases, themes, and particular ideas/company that the content material creator needs their viewers to know.
The YouTube video description will increase visibility via search engine marketing, views, and subscriptions. In every video description, the content material creator will encourage their viewers to “Like,” “Share,” and “Subscribe” to their content material.
An efficient video description might be persuasive and informative, prompting the viewers to tune in repeatedly.
7. Easy YouTube Video Description Template
Slightly than writing a prolonged abstract of your video, hold your descriptions detailed sufficient to let the viewer know what to anticipate, but concise sufficient so they do not lose curiosity.
Take heed to how our CEO explains the distinction between X and Y, and study finest practices for implementing your individual technique.
Study extra about X and Y in our course: [course link].
8. Social Media YouTube Video Description Template
You should utilize a YouTube channel description like this one to assist new viewers join with you in your different channels and social media platforms:
Hello there! New to [name of channel]? If that’s the case, here is what you must know: I like [interests related to channel] a LOT, so I take advantage of this channel to discover X, Y, and Z that can assist you [desired result for viewer].
The place else you could find me:
INSTAGRAM: http://instagram.com/[accountname]
TWITTER: http://twitter.com/[accountname]
LIFESTYLE CHANNEL: http://www.youtube.com/[accountname]
Be a part of our rising group for brand new movies each Tuesday and Friday!
BUSINESS INQUIRIES
Please contact [PR representative] at [email or phone number].
9. Search-Pleasant YouTube Video Description Template
YouTube will increase visibility inside key phrase searches and related content material. In consequence, movies ought to have buzzwords in video and channel descriptions.
If you wish to craft an outline that explains what your video is about and incorporates a key phrase description, do this:
Hey there! This lesson is a part of a free on-line course. Take the complete course right here: www.firm.com/course1.
Some individuals are uncertain what X is — at its most elementary, X is [brief definition of keyword]. On this video, you‘ll discover ways to X, Y, and Z, to make sure you’re in a position to develop your model on-line.
As well as, we’ll clarify how one can keep away from doing A. Typically, A is all it takes to lose a buyer.
10. Teaser YouTube Video Description Template.
Use your video descriptions as a chance to let your viewers know when to anticipate new content material from you, like this template:
Be a part of the “musical nerds” on a mission to enhance our musical understanding. We add each Wednesday and Thursday. We could have Q&A periods to reply all your newbie questions on Wednesdays beginning subsequent week.
11. Clear YouTube Video Description Template
Transparency is essential to gaining the belief of your viewers. This template is a wonderful instance of let your viewers know when you find yourself utilizing affiliate hyperlinks in your descriptions.
What‘s up, guys? On this video, we’ll speak about an on a regular basis make-up look you are able to do in 10 minutes. I‘m not an early riser, however identical to anybody, I nonetheless need to look good for the day. I’ll checklist the merchandise I used on this video.
Please subscribe if you’re feeling my vibe. I submit content material weekly, and you may at all times discover me on Insta! I will drop my social media handles under.
**All opinions are my very own. This video isn‘t sponsored. I’m despatched merchandise for my consideration, and I earn a small proportion from gross sales via affiliated hyperlinks. Clicking on affiliated hyperlinks would not price you something.**
12. Partaking YouTube Video Description Template
Partaking along with your viewers is crucial for constructing group with them. Right here, this description encourages viewers to go away options within the feedback part to be featured in future movies.
Hello, everybody! We‘re the Science Kidz! At this time, we’re experimenting to search out out which popcorn model leaves behind the least variety of kernels. Will it’s Orville Redenbacher’s or Act II?
Each week, we do a brand new experiment as a part of our initiative to spotlight STEM careers in Savannah, Georgia. When you’ve got an experiment you need to see The Science Kidz attempt, go away a remark under. You by no means know — we might choose yours!
Comply with me on Instagram for extra experiment concepts, and tag us in a few of the experiments you do with your mates!
13. Sponsored YouTube Video Description Templates
Disclosing paid sponsorships or product placements doesn‘t need to be tremendous jargon-heavy. A template like this can assist you be candid along with your viewers with out straying out of your model’s voice and sounding like a robotic.
Hey, y‘all! At this time, we’ll be rebuilding a 454 Chevy Huge Block motor. We‘ll be including 200 horses to deliver the motor as much as 680 horsepower. I hope y’all are able to dive into enterprise with Motor Boyz.
This episode is sponsored by Husky instruments, and we’ll be utilizing their newest impression and driver instruments to rebuild the 454. We wish to thank Anderson Auto for donating the 1972 C10 to be our body as soon as the motor is rebuilt and accomplished.
YouTube Description Examples
YouTube Channel Description Examples
Each YouTube channel description ought to allude to a selected area of interest or central theme. You need to inform your viewers what they’ll study out of your channel.
This can give them a motive to tune in to your channel, subscribe to it, and proceed studying from you and your movies. Moreover, while you add your area of interest to your YouTube description, your viewers can extra simply discover you in a sea of probably comparable creators.
1. Wes McDowell
Wes McDowell ‘s YouTube channel targets viewers within the digital advertising area of interest. The channel description mentions its mission: instructing small enterprise house owners digital advertising methods they will use to develop their companies.
The outline additionally lists matters the channel will characteristic in its movies, invitations viewers to subscribe, and describes its advantages.
Why I Love It
This YouTube channel description is obvious and direct. It particulars what viewers will get once they go to the channel and the advertising methods and strategies they’ll study.
Readability goes a good distance in making a channel simply searchable and rankable on YouTube.
2. Yoga With Adriene
Yoga With Adriene‘s YouTube channel description highlights one of many channel’s essential values: inclusion.
The channel description mentions that everybody is invited to take part and study extra about yoga via her movies, no matter their talent degree. The outline additionally recommends movies that newbies can watch to turn into conversant in the content material.
Why I Love It
This channel description is a wonderful instance of how an organization‘s mission may be helpful for video content material. The outline offers subscribers a glimpse into Yoga with Adriene’s values, making a reference to the viewer.
This angle is useful for rating on YouTube as a result of it is aligned with morals and values that subscribers can simply determine with.
I began watching Yoga with Adriene‘s movies partially as a result of the channel description satisfied me they’d be nice for newbies (and they’re!).
3. Wild Great Off-Grid
Wild Great Off-Grid ‘s YouTube channel description positions the channel inside a distinct segment through the use of the key phrases “off-grid” and “debt free,” to attraction to viewers who’re concerned about residing off-the-grid.
The outline additionally invitations viewers to go to their on-line retailer and social media profiles.
Why I Love It
This YouTube channel description establishes a distinct segment, describes the channel’s content material, offers background details about the creators, and encourages subscribers and viewers to take part additional of their model.
I additionally love how the outline additionally directs their viewers to different features of their enterprise, akin to their retailer and social media platforms, which fosters worth for his or her subscribers.
4. The Friends
The Friends‘ YouTube channel description introduces the channel’s creators, lists the video video games the channel will spotlight, and offers every creator’s private YouTube channel and Roblox username.
Why I Love It
This YouTube channel description focuses on the leisure the channel offers.
The outline targets subscribers looking for gaming information and mentions the creators’ journeys to set the channel other than others in the identical area of interest and style.
5. Florian Gadsby
Florian Gadsby‘s YouTube channel description introduces the channel’s creator and lists the matters viewers can anticipate to see once they subscribe.
It additionally hyperlinks to the creator‘s social media and publication and offers details about the creator’s on-line retailer, together with its restocking schedule.
Why I Love It
This YouTube channel description takes a private method to the subject material. The outline offers guests readability in regards to the channel’s content material and inventive focus.
It additionally encourages viewers to work together with the creator on their social media platforms to study extra about them and look at extra of their content material.
6. SciShow
SciShow‘s YouTube channel description introduces the channel’s creators and hints on the matters viewers can anticipate to see weekly.
The outline additionally outlines the channel’s posting schedule and mentions different YouTube channels related to the model.
Why I Love It
This YouTube channel description tells its viewers when they’ll see uploads. This is a wonderful technique to make sure customers go to the channel proper once they’re anticipating to see new content material.
If views go up on a web page, the YouTube algorithm will doubtless enhance your channel to a broader viewers. Simply be sure you keep on schedule.
I personally keep away from placing the schedule for future uploads in my descriptions as a result of mishaps occur, and I don‘t need to let my viewers down. However that’s only a private hang-up I’ve.
7. Unbox Remedy
Unbox Remedy‘s YouTube channel description states the channel’s tagline, offers an summary of the channel’s content material, and offers a contact e-mail for enterprise inquiries.
Why I Love It
This easy channel description piques viewers‘ curiosity with a charming tagline and a simple rationalization of the channel’s content material.
It additionally contains an e-mail that permits viewers to contact the creators to inquire in regards to the enterprise and ask skilled questions in regards to the channel.
8. Babish Culinary Universe
Binging With Babish’s YouTube channel description is brief and candy, introducing precisely what you’ll get (a mixture of meals and movie). He additionally units expectations by mentioning there might be new content material each week.
Why I Love It
I like that Babish subtly, however successfully reveals his character on this channel description. The age joke reveals his humor, one thing that undoubtedly comes via in his movies. I additionally like his use of inclusive/collective language. He says be a part of “us,” suggesting a way of group.
9. Sundas Khalid
Sundas Khalid‘s YouTube channel description begins with a pleasant “Hey!” earlier than explaining who she is and what she does: “I’m Sundas, and I show you how to succeed within the knowledge science and tech fields.”
The outline then dives into her background as a self-taught knowledge scientist.
It additionally highlights her achievements as somebody with 10 years of expertise throughout two distinguished firms the place she was a excessive performer at every.
Why I Love It
I like Sundas Khalid as a result of she pertains to her viewers through the use of a pleasant tone and explaining that she is self-taught and from a non-tech background.
Her method reveals she creates content material for viewers who could have little to no expertise within the tech subject however need to break into the trade or sharpen their information.
I particularly like how she features a disclaimer on the finish, letting readers know her opinions are her personal and don’t mirror these of the corporate she works for. It is a fantastic instance of transparency whereas separating your work and creativity.
10. Matte Wolfe
What Matte Wolfe’s description lacks in phrases it makes up for in key hyperlinks. Wolfe’s YouTube channel contains hyperlinks to his weblog, Twitter (now X) account, his AI software database, and methods to work with him.
Why I Love It
Wolfe’s channel description is a superb mannequin for the way much less is extra, particularly in case your channel covers a broad spectrum of matters inside your area of interest.
Simply be sure you use the additional area saved in your channel to spotlight essential hyperlinks, akin to to your weblog, social media channels, or enterprise.
YouTube Video Description Examples
A useful video description can spike your viewers’s curiosity, leading to longer watch instances, higher view counts, and even new subscribers.
Plus, it could possibly assist with YouTube search engine marketing, permitting YouTube’s algorithm to grasp your content material and counsel it to new customers, additional boosting your YouTube metrics.
1. “5 Greatest Coding Languages for Newbies 2021” by nicole . younger
The outline of nicole . younger’s YouTube video, “5 Greatest Coding Languages for Newbies 2021,” hooks the viewer by posing a query that might be answered within the video.
The video description additionally features a profit the viewer will acquire from watching the video.
Why I Love It
On this video description, the creator summarizes the video‘s title and specifies the target market. The textual content will assist audiences (and YouTube) perceive the video’s content material.
This creator understands that the channel description is prime actual property for contact data, social media handles, and calls to motion, persuading viewers to stay round.
2. “The best way to Write Counterpoint – Music Composition” by Music Issues
The outline of Music Issues’s YouTube video, “The best way to Write Counterpoint – Music Composition,” makes use of key phrases akin to “writing counterpoint,” “music composition lesson,” and “understanding counterpoint” to attraction to audiences which can be concerned about studying the music composition approach.
The outline additionally contains timestamps that viewers can use to skip to the portion of the video that addresses the precise subject they need to study.
Why I Love It
This YouTube video description makes use of key phrases to attraction to a distinct segment viewers. The specificity makes it simply searchable on YouTube. Utilizing key phrases to make every video search-friendly will drive visitors to your video’s particular content material.
3. “The best way to Create a 90-Day Plan in your Enterprise (+ Free Workbook)” by Anna Clark
The outline of Anna Clark’s YouTube video, “The best way to Create a 90-Day Plan in your Enterprise (+ Free Workbook),” contains hyperlinks to the creator’s web site, programs, publication, and social media accounts, and a workbook that viewers can obtain and full as they watch the video.
Why I Love It
It is good to contain your viewers in different features of your enterprise. The interplay and engagement you earn will show you how to rank towards different lively channels. Directing your viewers to different sources for your enterprise may also assist your YouTube channel drive visitors to your web site, rising your authority in your enterprise area of interest.
4. “How To Create an E-mail Gross sales Funnel” by Wishpond
The outline of Wishpond’s YouTube video, “How To Create An E-mail Gross sales Funnel,” hooks the viewer by stating that the video is the fourth installment in a collection and linking to the earlier video. The video description additionally incentivizes viewers to study extra in regards to the firm.
Why I Love It
This description segments the video as a piece of a extra intensive collection. If subscribers study that you just present comparable content material in your channel, they are going to be extra inclined to look at your different movies.
The outline additionally lets viewers know there is a free demo of the service. Should you promote completely different services or products in your enterprise, hyperlink them within the description.
5. “The best way to Define Your Novel – Half 2” by Writing with Jenna Moreci
The outline of Writing with Jenna Moreci’s YouTube video, “The best way to Define Your Novel – Half 2,” hooks the viewer by stating that the video is the second installment in a collection and linking to the earlier video.
The video description additionally lets viewers study extra in regards to the creator’s merchandise.
Why I Love It
This video description is great as a result of it lets viewers know what’s coming subsequent. Inserting a “new phase” in your YouTube collection lets viewers anticipate your subsequent video.
6. “Microgreens Rising: Supplies and Newbie’s Information” by Epic Gardening
The video description tells viewers in regards to the creator’s expertise with microgreens, lists the provides the creator mentions within the video, and lists ways in which viewers can help the creator past watching their video.
Why I Love It
The creator offers a listing of merchandise used within the video. The viewers can analysis the merchandise or buy them instantly via the hyperlinks.
7. “Budgeting for Newbies – The best way to Make a Funds from Scratch 2021” by Debt Free Millennials
Debt Free Millennials’ YouTube video, “Budgeting for Newbies – The best way to Make a Funds From Scratch 2021,” teaches viewers to create a finances.
The outline offers viewers an summary of the matters coated within the video and invitations them to join services and products via affiliated hyperlinks.
It additionally contains hyperlinks to the creator’s Instagram, Fb group, and web site so viewers can join with the creator via completely different social platforms.
Why I Love It
I like that the creator has created a way of group and togetherness. Should you embrace your social media hyperlinks in your YouTube video description, subscribers will comply with you on a number of platforms to stay engaged along with your content material.
The content material creator invitations them to return for brand new movies and share their experiences on social media.
8. “FINALLY be constant on social media” by Jade Beason
Jade Beason‘s video offers viewers suggestions and techniques for staying constant on social media as a creator or enterprise proprietor. Her video’s description is straightforward and captures who and what the video is meant for:
“Watch this video should you’re struggling to submit constantly on social media!
If you wish to study new content material creation suggestions, content material creation hacks, be constant on social media or create constant content material on social media, this video is for you.”
Why I Love It
Since Beason‘s video description is so brief, it leaves loads of room for her to checklist different essential data, and that’s what she does.
As viewers learn via the outline, they‘ll discover details about additional studying, further sources, Beason’s gear, and free guides.
Even higher, it is all neatly organized into sections.
9. “The Roadmap to Making Your First $1M In SaaS (How I Did It)” by Alex Heiden
Alex Heiden‘s video paperwork a part of his journey of making an attempt to revenue off B2B SaaS. The video’s description particulars how he organizes his objectives and the instruments he makes use of.
Why I Love It
Heiden‘s description is detailed in summarizing the video’s level. He has included chapters, that are nice for search engine marketing and helps YouTube rank the video increased in search outcomes.
10. “Best On-line Enterprise to Make $100,000+ In 2024” by Jensen Tung
Jensen Tung‘s video discusses the simplest on-line enterprise to begin to make $100,000. The video’s title is self-explanatory, so it isn’t as crucial for Tung to have the video abstract on the high of the outline.
So, he moved it towards the underside and used the remainder of the area to supply data on his gear, publication, essential hyperlinks, and different endeavors.
Why I Love It
Tung prioritizes a very powerful data in his video description, and, on this case, it‘s not the video’s abstract — it is the hyperlinks and knowledge to his different initiatives that views could not have been capable of finding as simply in any other case.
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