Up within the air, a contemporary aircraft generates 1 terabyte of knowledge each 24 hours of flight. For airways just like the Lufthansa Group, this information can be utilized to create helpful enterprise outcomes, from improved operational effectivity to greater buyer satisfaction. On high of this wealthy information set, Lufthansa has invested considerably in deploying synthetic intelligence applied sciences, bettering information high quality processes, and hiring information engineers and information scientists. Nonetheless, in 2023, it acknowledged that it needed to do extra to turn out to be a very data-driven firm. The business incumbent confronted not a mechanical downside however a human one: Organizational resistance to vary stood in the best way of transformational efforts. Lufthansa’s information consultants felt like they have been working as lone wolves, with out the enterprise help and use circumstances that will get the entire firm behind its transformation targets.

In its quest to beat these challenges and velocity transformation, Lufthansa acknowledged {that a} essential ingredient had been neglected: the management circle. Leaders can’t solely inspire and encourage but in addition coach their staff to drive thrilling information and AI use circumstances and switch their very own enterprise items into front-runners of data-driven change. Nonetheless, inner evaluation confirmed that there was an enormous scarcity of knowledge and AI literacy amongst Lufthansa’s management ranks, from the C-suite to group leaders. Lufthansa felt that turning its leaders into information leaders can be a key success issue for the entire group.

So Lufthansa created a knowledge management program, and alongside the best way, its group realized helpful insights in regards to the roles that folks may play in data-driven change. The corporate’s method has classes for different organizations dealing with the identical want.

Knowledge Management Is Not Only for Tech Leaders

What’s information management? At Lufthansa, it means accompanying and supporting one’s group to realize data-driven transformation collectively. Lufthansa knew that its future information leaders wouldn’t simply be tech leads, like chief information officers (CDOs), who drive the implementation of knowledge and AI use circumstances and corresponding insurance policies, requirements, and packages. Particularly in data-driven digital transformations, enterprise leaders must take an energetic function.1

To operationalize the idea, Lufthansa outlined six completely different roles for efficient information leaders (see “Knowledge Management: Six Key Roles”) and formed a corresponding information management improvement program to deliver these roles to life.