The Content material Advertising Institute staff byline signifies this text displays the collective work of the CMI staff. CMI is a world advertising schooling and coaching group devoted to advancing the follow of content material advertising. We create and curate content material experiences that educate entrepreneurs and creators from enterprise manufacturers, small companies, and businesses the way to entice and retain clients by way of compelling, multichannel storytelling. World manufacturers flip to CMI for strategic session, analysis, and coaching and certification, and ship groups to Content material Advertising World, the most important content material marketing-focused occasion, the Advertising Analytics & Knowledge Science (MADS) convention, and CMI digital occasions yearly. Comply with @CMIContent on Fb, LinkedIn, and Instagram, and use the hashtag #CMWorld.