A couple of years in the past, I used to be head of content material at a medical insurance firm — a job that required a staff of full-time staff and freelancers to get the job finished. However as soon as ChatGPT hit the scene, I spotted I may strike out alone.
Managing folks is difficult, messy, and costly. I wasn’t all the time doing the a part of the work that I loved. After I noticed what AI may do, even within the early phases, I believed, “Wait, what if I can simply do that myself with out hiring anybody?”
I began small, however even from our first consumer, I spotted it was possible. Then, with OpenAI’s enhancements and the progress in synthetic intelligence, I spotted that I may scale my company exponentially with simply these instruments.
How My AI Company Works Day-to-Day
Earlier than I’m going any additional, let me clarify my company mannequin. I work with startup founders who’ve restricted inside headcount and time. Lots of them don’t have a advertising staff, so I’m it.
I must make content material that might usually take a military of creators to supply and really ship outcomes. Right here’s how I do it.
1. I construct workspaces with ChatGPT Initiatives.
I by no means simply open ChatGPT and begin asking it for content material with out context. As a substitute, I take advantage of ChatGPT Initiatives to create a customized GPT web page that truly displays the model I’m working with.
I give the GPT venture particulars and details about the model’s voice, fashion, product, and idiosyncrasies. I even feed it a grasp Google Doc with writing-style samples, so it could get the voice and tone proper. Which will embrace work the model has already printed or items from a publication they actually like.
I additionally add basic details about the corporate and the product. The purpose right here is to coach the mannequin on all the things that it may presumably want. That approach, as soon as we begin writing one thing, it already has a whole lot of context, and I don’t want to incorporate all that within the immediate.
2. I begin with materials that already exists.
Each piece I make…
