The Content material Advertising Institute crew byline signifies this text displays the collective work of the CMI crew. CMI is a world advertising and marketing training and coaching group devoted to advancing the follow of content material advertising and marketing. We create and curate content material experiences that educate entrepreneurs and creators from enterprise manufacturers, small companies, and companies appeal to and retain prospects via compelling, multichannel storytelling. International manufacturers flip to CMI for strategic session, analysis, and coaching and certification, and ship groups to Content material Advertising World, the most important content material marketing-focused occasion, the Advertising Analytics & Knowledge Science (MADS) convention, and CMI digital occasions yearly. Comply with @CMIContent on Fb, LinkedIn, and Instagram, and use the hashtag #CMWorld.